Yixin Chen

PPC Campaign Management: Maximizing ROI

During the simulation, I managed a PPC ad campaign that generated a profit loss of €376, with a conversion rate of 6. My focus was on conducting thorough keyword research and creating engaging ad copy to enhance click-through rates (CTR), which stood at 4.90%. I utilized A/B testing to refine ad performance, ensuring that my strategies were data-driven and results-oriented.

I continuously monitored campaign performance metrics, adjusting CPC bidding strategies to optimize budget allocation. This experience has strengthened my ability to create relevant ads that resonate with target audiences, ultimately driving conversions and improving overall campaign effectiveness.