Digital Marketer

UNITED KINGDOM

Areeb zaidi

great experience

Date of completion

10 Jul 2024

School

Aston University

Aston University

Decisions

+360

Profit

11,157

Ranking in course

24 out of 34

Web Simulation

Web Performance Overview

In my recent digital marketing simulation, I achieved a profit of $12,865 from web activities, with a total of 720 conversions. My focus on SEO optimization and user experience led to a significant increase in organic traffic, peaking at 62.95% in Round 2. I successfully managed website content and tracked performance metrics, which allowed me to make informed adjustments that improved conversion rates.

I implemented various strategies to enhance user engagement, including optimizing page structure and content. My efforts resulted in a total of 769 conversions across all channels, showcasing my ability to turn visitors into leads. This experience has equipped me with the skills to build and optimize user-friendly websites that drive results.

Total Traffic (%)

Conversions

720

Profit

12,865

Pages

6

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SEA Simulation

Advertising Campaign Insights

During the simulation, I managed multiple ad campaigns, although I faced challenges with a total profit of -$928. My campaigns generated 6 conversions and a CTR of 5.60%. I focused on keyword research and ad copy optimization to enhance relevance and engagement, which are critical for successful PPC campaigns.

Despite the initial setbacks, I utilized A/B testing to refine my strategies and improve ad performance. This experience taught me the importance of budget efficiency and the need to continuously track and adjust campaigns to maximize ROI. I am now better prepared to create compelling ads that attract clicks and drive conversions.

Conversions

6

Profit

-928

CTR

5.60%

Campaigns

3

Email Simulation

Email Marketing Performance

In my email marketing efforts, I achieved a profit of -$780 with 43 conversions and an impressive open rate of 8,793. I focused on crafting compelling subject lines and segmenting my audience to ensure targeted messaging. This approach allowed me to engage effectively with recipients and drive conversions.

I implemented A/B testing to optimize my email campaigns, measuring performance metrics to refine my strategies. This experience has enhanced my skills in audience targeting and retention, equipping me to create impactful email marketing campaigns that convert interactions into sales.

Conversions

43

Profit

-780

Opens

8,793

Campaigns

3

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