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Digital Marketer
UNITED KINGDOM
Quang Khai Pham
I am Quang Khai Pham, currently pursuing a Master of Science in Digital Marketing at Queen Mary University of London, with an expected graduation in September 2024. I hold a Bachelor's Degree in International Economics from the National Economics University in Hanoi, Vietnam, where I achieved an excellent GPA of 8.31 and received Academic Achievement Scholarships. I have practical experience as a Digital Marketing Executive at XGame Service and Technology Joint Stock Company, where I managed advertising campaigns and oversaw app optimization. I also have freelance experience as a content writer, focusing on SEO and high-quality content creation.
In addition to my academic and professional background, I have led marketing teams, conducted competitor analysis, and executed campaign tracking. I hold certifications including Google Digital Garage's Fundamentals of Digital Marketing and Microsoft Office Specialist in Word and Excel.
Date of completion
15 Aug 2024
School
Aston University
Decisions
+815
Profit
13,454
Ranking in course
24 out of 42
Web Performance Overview
In my recent digital marketing simulation, I successfully generated a profit of $14,478 through my website, achieving 1,631 conversions and 1,993 leads. My focus on SEO optimization and user experience allowed me to enhance the website's visibility and engagement, leading to a total of 2,106 conversions across all channels. I implemented various strategies to improve conversion rates, including dynamic content management and performance tracking.
Throughout the simulation, I analyzed web performance metrics across four rounds, with organic traffic consistently contributing to over 60% of total visits. My efforts in refining the website's structure and content resulted in a significant increase in user engagement. By leveraging data-driven insights, I was able to make informed adjustments that positively impacted conversion rates and overall profitability.
Total Traffic (%)
Conversions
1,631
Profit
14,478
Pages
6
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Advertising Campaign Insights
During the simulation, I managed a series of advertising campaigns that resulted in a profit of -$1,140, with 139 conversions and a click-through rate (CTR) of 7.20%. Despite the negative profit, I gained valuable experience in conducting keyword research, creating engaging PPC ads, and adjusting bidding strategies to optimize ROI. My focus on A/B testing allowed me to refine ad performance and improve overall effectiveness.
I analyzed the performance of multiple ad campaigns, identifying areas for improvement in ad relevance and quality score. By strategically allocating the budget across campaigns, I aimed to enhance CTR and conversion rates. This experience has equipped me with the skills to create well-structured ads that resonate with target audiences, ultimately driving better results in future campaigns.
Conversions
139
Profit
-1,140
CTR
7.20%
Campaigns
9
Email Marketing Achievements
In my email marketing efforts, I achieved a profit of $116 with 336 conversions and an impressive open rate of 32,311. My ability to craft compelling subject lines and body content played a crucial role in engaging the audience. I utilized audience segmentation to tailor campaigns effectively, ensuring that the right message reached the right people, which significantly boosted conversion rates.
Throughout the simulation, I implemented A/B testing to optimize email performance, measuring key metrics such as open rates and conversions. This hands-on experience has enhanced my understanding of integrating email marketing with other digital channels, allowing me to create cohesive marketing strategies that drive engagement and retention.
Conversions
336
Profit
116
Opens
32,311
Campaigns
11