Digital Marketer

UNITED KINGDOM

Fang Lei

As a digital marketer, I built the websites for five hot tablet brands: Apple, Samsung, Asus, Microsoft and HUAWEI. Designed the promotion activities like Ads, email, and affiliate subjects. Got good profit and digital marketing experience in the end.

Date of completion

20 Mar 2024

School

Leeds University Business School

Leeds University Business School

Decisions

+574

Profit

2,395

Ranking in course

33 out of 56

Web Simulation

Web Development and Optimization Success

In my recent simulation, I successfully generated a profit of $3,570 through web strategies, achieving 238 conversions and 717 leads. My focus on SEO optimization and user-friendly design allowed me to enhance the website's visibility and engagement. The data indicates a strong performance in organic traffic, with 51.45% in Round 1, which gradually shifted to a more balanced approach with paid ads in subsequent rounds.

I implemented various strategies to improve conversion rates, including dynamic content management and performance tracking. The results reflect my ability to adapt and optimize based on analytics, ultimately leading to a total of 315 conversions across all channels. This experience has equipped me with the skills to build and maintain effective digital platforms.

Total Traffic (%)

Conversions

238

Profit

3,570

Pages

20

Sponsored

Tablets Tree

Tablets Tree

https://www.tabletstree.com/uk/asus-tablet

Asus Tablet-born for business!

FREE delivery for All your Business Needs by Asus tablet: BEST Security and No.1 Audio.

Sponsored

Tablets Tree

Tablets Tree

https://www.tabletstree.com/uk/asus-tablet

Asus Tablet-born for business!

big newest technology! asus tablet borns for success and big business. tust asus tablet!

Sponsored

Tablets Tree

Tablets Tree

https://www.tabletstree.com/uk/apple-tablet

iPad AppleTablet-Even More FUN

Dream with ipad tablet ipad, increase your creativity and efficiency by ipad tablet ipad!

Sponsored

Tablets Tree

Tablets Tree

https://www.tabletstree.com/uk/apple-tablet

iPad AppleTablet-Very HOT!!!

Dream with ipad tablet ipad, increase your creativity and efficiency by ipad tablet ipad!

Sponsored

Tablets Tree

Tablets Tree

https://www.tabletstree.com/uk/home

iPad AppleTablet-Even More FUN

Choose ipad tablet ipad, increase your creativity and efficiency, dream with tablet apple!

Sponsored

Tablets Tree

Tablets Tree

https://www.tabletstree.com/uk/apple-tablet

apple tabletipad-Even More FUN

The most popular apple tablet ipad, Very HOT product, limited Stock for New iPad. Quickly!

SEA Simulation

PPC Advertising Campaign Management

During my simulation, I managed a total of 3 ad campaigns, which resulted in a profit of -$1,175. Despite the negative profit, I achieved 77 conversions and a click-through rate (CTR) of 2.60%. This experience taught me the importance of keyword research and ad optimization to enhance campaign performance.

I focused on adjusting CPC bidding strategies and utilizing A/B testing to refine ad effectiveness. The insights gained from tracking performance metrics have been invaluable in understanding how to allocate budgets efficiently and improve overall ROI in future campaigns.

Conversions

77

Profit

-1,175

CTR

2.60%

Campaigns

3

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