Digital Marketer

UNITED KINGDOM

xinyi fang

aa

Date of completion

16 Mar 2024

School

Leeds University Business School

Leeds University Business School

Decisions

+263

Profit

5,184

Ranking in course

17 out of 35

Web Simulation

Web Development and Optimization Success

In my recent digital marketing simulation, I successfully generated a profit of $5,135 through my website, achieving 266 conversions and 709 leads. My focus on SEO optimization and user-friendly design allowed me to enhance the website's visibility and engagement, leading to a total of 369 conversions. I implemented various strategies to track and analyze performance metrics, which significantly improved my conversion rates.

Throughout the simulation, I optimized my website's content dynamically, ensuring that it was structured effectively for user navigation. By utilizing data-driven insights, I made adjustments that not only improved user experience but also increased the overall profitability of the site. This experience has equipped me with the skills necessary to build and manage high-performing websites in a competitive digital landscape.

Total Traffic (%)

Conversions

266

Profit

5,135

Pages

19

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SEA Simulation

PPC Advertising Campaign Management

During my simulation, I managed a series of PPC ad campaigns that resulted in a profit of $49 and 103 conversions, with a click-through rate (CTR) of 4.50%. My ability to conduct thorough keyword research and create engaging ad copy was instrumental in achieving these results. I also implemented A/B testing strategies to optimize ad performance, ensuring that my campaigns were both effective and efficient.

By closely monitoring campaign performance metrics, I was able to adjust my CPC bidding strategies to maximize ROI. This hands-on experience has strengthened my understanding of ad relevance and quality scores, allowing me to allocate budgets smartly across campaigns. I am now well-prepared to drive successful advertising initiatives that attract clicks and convert leads into customers.

Conversions

103

Profit

49

CTR

4.50%

Campaigns

9

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