Digital Marketer

UNITED KINGDOM

Supitcha Senaprame

I wanted to improve CTR from last round

Date of completion

21 Mar 2024

School

Leeds University Business School

Leeds University Business School

Decisions

+240

Profit

8,631

Ranking in course

13 out of 39

Web Simulation

Website Optimization and Performance Analysis

In my recent simulation, I successfully generated a profit of $8,495 from my website, achieving 343 conversions and 337 leads. This experience allowed me to focus on building a structured, user-friendly website while implementing SEO best practices to enhance visibility. I tracked performance metrics effectively, which led to significant improvements in conversion rates through strategic content and design adjustments.

Throughout the simulation, I learned the importance of user experience and design, ensuring that my website layout was engaging and easy to navigate. My efforts in optimizing keywords and meta descriptions contributed to a strong organic traffic flow, with 65.06% in Round 1. This hands-on experience has equipped me with the skills necessary to drive traffic and convert visitors into loyal customers.

Total Traffic (%)

Conversions

343

Profit

8,495

Pages

12

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SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed a PPC advertising campaign that yielded a profit of $136 with 70 conversions and a click-through rate (CTR) of 2.20%. This experience honed my skills in conducting keyword research, creating engaging ad copy, and optimizing CPC bidding strategies for better ROI. I utilized A/B testing to refine ad performance, ensuring that my campaigns were both effective and efficient.

I learned to track key performance metrics, allowing me to make data-driven decisions that improved ad relevance and quality scores. My strategic budget allocation across three ad campaigns maximized visibility and engagement, demonstrating my ability to attract clicks and drive conversions. This simulation has prepared me to excel in real-world digital marketing environments.

Conversions

70

Profit

136

CTR

2.20%

Campaigns

3

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