Digital Marketer

UNITED KINGDOM

Yu Pan

111

Date of completion

19 Mar 2024

School

Leeds University Business School

Leeds University Business School

Decisions

+339

Profit

10,533

Ranking in course

11 out of 42

Web Simulation

Website Optimization and Performance Analysis

In my recent simulation, I successfully generated a profit of $6,614 from web activities, achieving 467 conversions and 728 leads. My focus on SEO best practices and user-friendly design allowed me to enhance the website's visibility and engagement. I tracked performance metrics meticulously, which enabled me to make informed adjustments that improved conversion rates significantly.

Throughout the simulation, I implemented various strategies to optimize the website's structure and content. By analyzing web performance metrics, I was able to identify key areas for improvement, leading to a notable increase in organic traffic. My efforts culminated in a total of 626 conversions, showcasing my ability to turn visitors into leads and customers effectively.

Total Traffic (%)

Conversions

467

Profit

6,614

Pages

11

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SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed a total of 5 ad campaigns, generating a profit of $3,919 with 159 conversions and a click-through rate (CTR) of 1.10%. My strategic approach to keyword research and ad copy optimization played a crucial role in enhancing ad relevance and quality scores, ensuring effective budget allocation across campaigns.

I utilized A/B testing to refine ad performance, which contributed to improved CTR and conversion rates. By continuously monitoring campaign metrics, I was able to adjust CPC bidding strategies, maximizing ROI. This experience has equipped me with the skills necessary to create and manage successful PPC campaigns in a competitive digital landscape.

Conversions

159

Profit

3,919

CTR

1.10%

Campaigns

5

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