Digital Marketer

UNITED KINGDOM

Yongyi Zhang

11

Date of completion

21 Mar 2024

School

Leeds University Business School

Leeds University Business School

Decisions

+141

Profit

2,935

Ranking in course

28 out of 42

Web Simulation

Website Performance and Optimization

In my recent simulation, I successfully generated a profit of $4,060 through my website, achieving a total of 376 conversions. My focus on SEO optimization and user experience led to a significant number of organic visits, with referral traffic accounting for 72.40% in Round 1. I implemented various strategies to enhance the website's structure and content, which contributed to a steady increase in conversions over the rounds.

Throughout the simulation, I prioritized tracking and analyzing web performance metrics, which allowed me to make informed adjustments to improve conversion rates. By the end of the simulation, I had effectively utilized different traffic sources, including paid ads, which peaked at 40.37% in Round 2. This experience has equipped me with the skills to build and optimize user-friendly websites that drive engagement and conversions.

Total Traffic (%)

Conversions

347

Profit

4,060

Pages

11

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285

SEA Simulation

PPC Advertising Strategy and Management

During the simulation, I managed to run two ad campaigns, although they resulted in a loss of $1,125. Despite this setback, I gained valuable insights into conducting keyword research and optimizing PPC ads. My campaigns achieved a click-through rate (CTR) of 4.60%, demonstrating my ability to create engaging ad copy that attracts clicks.

I focused on adjusting CPC bidding strategies to improve ROI and utilized A/B testing to refine ad performance. This experience taught me the importance of tracking ad campaign metrics and making data-driven decisions to enhance overall effectiveness. I am now better equipped to manage advertising budgets and optimize campaigns for better results.

Conversions

29

Profit

-1,125

CTR

4.60%

Campaigns

2

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