Digital Marketer

UNITED KINGDOM

Simran Hinduja

..

Date of completion

21 Mar 2024

School

Leeds University Business School

Leeds University Business School

Decisions

+163

Profit

2,295

Ranking in course

27 out of 35

Web Simulation

Web Development and Optimization

In my recent simulation, I successfully generated a profit of $2,295 through my website, achieving 90 conversions and 201 leads. My focus on SEO optimization and user-friendly design allowed me to enhance the website's visibility and engagement. I effectively utilized various traffic sources, with organic traffic accounting for 55.17% in Round 1 and peaking at 68.99% in Round 2, demonstrating my ability to attract visitors through strategic content placement.

Throughout the simulation, I implemented dynamic content management strategies, ensuring that the website remained relevant and engaging. My efforts in tracking performance metrics led to continuous improvements in conversion rates, with a notable increase in referral traffic to 59.88% by Round 4. This experience has equipped me with the skills to build and optimize structured websites that drive user engagement and conversions.

Total Traffic (%)

Conversions

90

Profit

2,295

Pages

10

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SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed five ad campaigns, focusing on creating compelling ads that resonate with target audiences. Although my ads did not generate profit or conversions, I maintained a CTR of 0.80%, indicating effective engagement strategies. I utilized A/B testing to refine ad copy and optimize CPC bidding strategies, ensuring that my campaigns were positioned for better ROI in future iterations.

My experience in this simulation has strengthened my understanding of keyword research and selection, essential for successful PPC campaigns. I learned to track performance metrics diligently, preparing me to make data-driven decisions that enhance ad relevance and quality scores. This foundational knowledge will be invaluable as I pursue opportunities in digital marketing.

Conversions

0

Profit

0

CTR

0.80%

Campaigns

5

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