Digital Marketer

FRANCE

Lucas Ignace

Etudiant de 25 ans passionnées par le marketing, le digital et la data.

Date of completion

14 May 2024

Decisions

+584

Profit

69,349

Ranking in course

2 out of 28

Web Simulation

Website Optimization and Performance Analysis

In my recent digital marketing simulation, I successfully optimized a structured and user-friendly website, achieving a total profit of $62,385 and 2,809 conversions. By implementing SEO best practices, I improved visibility and engagement, with organic traffic contributing 38.90% in Round 1 and peaking at 56.09% in Round 3. My focus on user experience and design led to significant conversion rate improvements, ultimately driving a total of 3,286 conversions across various channels.

I tracked and analyzed web performance metrics diligently, adjusting content and design based on user behavior. The website's dynamic content management allowed for effective updates, enhancing user engagement. My ability to turn visitors into leads was evident, as I managed to generate 5,069 leads through strategic content placement and calls-to-action. This experience has equipped me with the skills to build and optimize websites that not only attract traffic but also convert visitors into loyal customers.

Total Traffic (%)

Conversions

2,809

Profit

62,385

Pages

12

Sponsored

Red

Red

https://www.red.com/us/home-2

SURFACE COMPUTER TABLET

Unleash Superiority: such as Asus, Sony tablet, Wacom, hp, surface computer tablet

Sponsored

Red

Red

https://www.red.com/us/home-2

TABLETS AT THE BEST PRICE

Explore a Vast Selection of Tablets: Endless Options, Unbeatable Prices!

Sponsored

Red

Red

https://www.red.com/us/hp-tablet

HP TABLET AT THE BEST PRICE

Discover Unbeatable Deals on HP Tablets: Where Quality Meets Affordability!

Sponsored

Red

Red

https://www.red.com/us/amazon-tablet

Sensational amazon tablet pc

Find your ideal amazon tablet pc. Compare features and choose easily. Start Now!

Sponsored

Red

Red

https://www.red.com/us/archos-tablet

ARCHOS TAB AT THE BEST PRICE

Discover Unbeatable Deals on Archos Tablets: Where Quality Meets Affordability!

Sponsored

Red

Red

https://www.red.com/us/toshiba-tablet

TOSHIBA AT THE BEST PRICE

Experience technological experience with Toshiba ! Choose quality, choose the future.

Sponsored

Red

Red

https://www.red.com/us/asus-tablet

ASUS AT THE BEST PRICE

Asus Tablet : creativity unleashed. Precision, performances, worth each penny

Sponsored

Red

Red

https://www.red.com/us/wacom-tablet

WACOM AT THE BEST PRICE

Wacom Tablet : creativity unleashed. Precision, performances, worth each penny

Sponsored

Red

Red

https://www.red.com/us/panasonic-tablet

Panasonic tablet

Find your ideal panasonic tablet. Compare features and choose easily. Start Now!

Sponsored

Red

Red

https://www.red.com/us/coby-tablet

COBY AT THE BEST PRICE

Explore a Vast Selection of coby Tablets: Endless Options, Unbeatable Prices!

Sponsored

Red

Red

https://www.red.com/uk/apple-tablet

IPAD : Where Tech Dreams Begin

Elevate Your Digital Experience with iPad Top-tier Tablets Today !

Sponsored

Red

Red

https://www.red.com/uk/apple-tablet

APPLE Where Tech Dreams Begin

Experience Next-Gen Technology with Our Apple Premium Tablets !

Sponsored

Red

Red

https://www.red.com/uk/sony-tablet

The best of Sony at RED Market

Unveil Unmatched Brilliance: Sony Tablets Redefining Innovation

Sponsored

Red

Red

https://www.red.com/uk/huawei-tablet

The BEST HUAWEI tablet

Unsure which one to buy? Explore HUAWEI tablet for the perfect fit! Discover Now!

keyword 1, keyword 2

apple tablet

https://www.red.com/uk/apple-tablet

apple tablet cutting-edge tech meets sleek design. Paired with top graphics tablet

By Red

SEA Simulation

PPC Advertising Campaign Management

During my simulation, I managed a series of PPC ad campaigns that generated a profit of $5,443 with 415 conversions. My strategic approach included conducting thorough keyword research and creating engaging ad copy, which resulted in a click-through rate (CTR) of 6.40%. I effectively adjusted CPC bidding strategies to maximize ROI, ensuring that each campaign was optimized for performance and relevance.

I utilized A/B testing to refine ad performance, tracking key metrics to assess the effectiveness of each campaign. My focus on budget efficiency allowed for smart allocation across multiple campaigns, ensuring that I achieved the best possible results. This hands-on experience has honed my skills in managing and optimizing ad campaigns, making me adept at driving traffic and conversions through targeted advertising strategies.

Conversions

415

Profit

5,443

CTR

6.40%

Campaigns

4

Email Simulation

Email Marketing Campaign Development

In my digital marketing simulation, I crafted compelling email campaigns that resulted in a profit of $1,521 and 62 conversions. By segmenting audience groups and implementing A/B testing, I achieved an impressive open rate of 7.5% with 7,082 total opens. My focus on creating engaging subject lines and body content significantly enhanced audience targeting and engagement.

I measured the performance of each email campaign meticulously, analyzing metrics such as open rates and conversions to optimize future efforts. This experience has equipped me with the ability to integrate email marketing with other digital channels effectively, ensuring a cohesive strategy that drives engagement and retention. My skills in email marketing are now well-developed, allowing me to turn interactions into meaningful customer relationships.

Conversions

62

Profit

1,521

Opens

7,082

Campaigns

4

Charlotte Nouteau

Charlotte Nouteau

Student

100%

Rating Summary

Collaboration
Creativity
Engagement
Knowledge
Leadership

Share this profile