Digital Marketer

FRANCE

Ikrame SAMIH

IKRAME SAMIH

Date of completion

14 May 2024

Decisions

+183

Profit

7,514

Ranking in course

12 out of 28

Web Simulation

Web Development and Optimization

In my recent simulation, I successfully generated a profit of $9,621 from web activities, achieving 767 conversions and 1,219 leads. My focus on building a structured and user-friendly website allowed me to implement effective SEO strategies, resulting in a significant increase in organic traffic. The data shows a steady improvement in conversion rates across five rounds, with organic traffic reaching 78.76% in Round 5, demonstrating my ability to enhance user experience and engagement.

I meticulously tracked web performance metrics, which enabled me to make informed adjustments to content and design. My efforts in optimizing the website led to a total of 795 conversions, showcasing my capability to turn visitors into leads. This experience has equipped me with the skills to manage website content dynamically and improve overall conversion rates, making me a valuable asset in digital marketing.

Total Traffic (%)

Conversions

767

Profit

9,621

Pages

5

Sponsored

Yellow

Yellow

https://www.yellow.com/us/apple-tablet

Apple : the best tablet ever

Apple tablet is the tablet number one, people using it are saying it is the best tablet

Sponsored

Yellow

Yellow

https://www.yellow.com/us/apple-tablet

Apple : ipad tablet

low price with the best quality tablet ipad

Sponsored

Yellow

Yellow

https://www.yellow.com/us/apple-tablet

Apple, more than a tablet

Apple tablet will impress you by its quality and by its sens of design and excellence.

Sponsored

Yellow

Yellow

https://www.yellow.com/uk/apple-tablet-uk

NEW Apple Tablet

This tablet is a whole and unique experience that YOU need to try. You will not regret it.

Sponsored

Yellow

Yellow

https://www.yellow.com/uk/apple-tablet-uk

Apple, more than a tablet

Have you ever experienced the Apple tablet ? You will not be disapointed.

Sponsored

Yellow

Yellow

https://www.yellow.com/uk/hp-tablet-uk

The bes HP tablet ever created

Discover performance and portability with HP tablet, the cheapest one on the market

Sponsored

Yellow

Yellow

https://www.yellow.com/uk/hp-tablet-uk

The cheapest tablet HP

HP has the best quality-to-price in terms of tablets, you will not find better !

SEA Simulation

PPC Advertising Campaign Management

During my simulation, I managed to run four ad campaigns, although I faced challenges with a total profit of -$2,107 and 28 conversions. My learning goals included conducting keyword research and optimizing PPC ads, which I applied to create engaging ad copy. Despite the negative profit, I gained valuable insights into managing CPC bidding strategies and tracking performance metrics such as CTR, which stood at 5.00%.

I focused on improving ad relevance and quality scores, aiming for better budget efficiency across campaigns. This experience taught me the importance of A/B testing to optimize ad performance, even in challenging scenarios. I am now equipped with the knowledge to attract clicks and drive conversions effectively, which will be beneficial in future digital marketing roles.

Conversions

28

Profit

-2,107

CTR

5.00%

Campaigns

4

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