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Navy Blue
https://www.navyblue.com/us/apple-tablet
Astonishing tablet
Incredibly advanced displays. Superfast wireless connectivity. Powerful new features.
Digital Marketer
POLAND
Krystian Debek
dsa
Date of completion
12 May 2024
School
Kozminski University
Decisions
+187
Profit
-2,166
Ranking in course
38 out of 39
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Navy Blue
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Astonishing tablet
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Navy Blue
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Astonishing tablet
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Navy Blue
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Astonishing tablet
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Navy Blue
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Navy Blue
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Navy Blue
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Navy Blue
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Navy Blue
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ipad for everybody
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PPC Advertising Campaign Management
During my simulation, I managed a total of five ad campaigns, focusing on conducting keyword research and optimizing PPC ads. Despite facing a loss of $2,166 in profit, I achieved 115 conversions with a CTR of 5.70%. This experience taught me the significance of ad relevance and quality score in maximizing campaign performance.
I implemented CPC bidding strategies and tracked performance metrics, which provided insights into budget efficiency and ROI. The challenges I encountered have equipped me with the skills to create engaging ad copy and utilize A/B testing for future campaigns, ensuring better results.
Conversions
115
Profit
-2,166
CTR
5.70%
Campaigns
5