Digital Marketer

FRANCE

Mathis Ghidotti

Étudiant à Epitech Digital School

Date of completion

21 Apr 2024

Decisions

+373

Profit

62,827

Ranking in course

4 out of 31

Web Simulation

Website Optimization and Performance Analysis

In my recent simulation, I successfully generated a profit of $61,975 through my website, achieving 4,291 conversions and 5,936 leads. My focus on SEO best practices and user-friendly design significantly improved the website's visibility and engagement. I effectively tracked performance metrics, which allowed me to make data-driven adjustments to enhance conversion rates.

Throughout the simulation, I implemented various strategies to optimize the website's content and layout. By analyzing user behavior and adjusting calls-to-action, I was able to convert visitors into leads effectively. My efforts in managing website content dynamically contributed to a structured and engaging user experience, ultimately driving substantial profit.

Total Traffic (%)

Conversions

4,291

Profit

61,975

Pages

12

Sponsored

Dark Green

Dark Green

https://www.darkgreen.com/us/apple-tablet

Apple tablet at its best

We have the best apple product

Sponsored

Dark Green

Dark Green

https://www.darkgreen.com/us/samsung-tablet

Samsung newest tablet is out !

We have the samsung tablet phone and samsung tablet at the best price

Sponsored

Dark Green

Dark Green

https://www.darkgreen.com/us/apple-tablet

Apple tablet at its best

We have the best tablet price apple and apple tablet pc

Sponsored

Dark Green

Dark Green

https://www.darkgreen.com/us/samsung-tablet

a samsung tablet at its best

Our samsung tablet price is the best we have tablet for samsung

Sponsored

Dark Green

Dark Green

https://www.darkgreen.com/uk/samsung-tablet-2

Tablet apple at its best

Our apple tablet price is the best

Sponsored

Dark Green

Dark Green

https://www.darkgreen.com/uk/samsung-tablet-2

tablet samsung at its best

We have the recommended samsung tablet at the best tablet samsung price in stock

Sponsored

Dark Green

Dark Green

https://www.darkgreen.com/us/apple-tablet

Apple tablet at its best

Our tablet price apple is the best of the market

Sponsored

Dark Green

Dark Green

https://www.darkgreen.com/us/apple-tablet

Apple tablet at its best

Our apple tablet is at the best price of the market

Sponsored

Dark Green

Dark Green

https://www.darkgreen.com/uk/apple-tablet-2

Tablet in apple at its best !

Our tablet in apple is the best of the market

Sponsored

Dark Green

Dark Green

https://www.darkgreen.com/us/samsung-tablet

Tablet en samsung at its best

Our tablet en samsung is the best of the market

Sponsored

Dark Green

Dark Green

https://www.darkgreen.com/uk/samsung-tablet-2

Tablet samsung at its best !

We have the latest samsung tablet

Sponsored

Dark Green

Dark Green

https://www.darkgreen.com/samsung-tablet-2

Samasung tablet at its best

We have the best samsung tablet price

Sponsored

Dark Green

Dark Green

https://www.darkgreen.com/samsung-tablet-3

Samasung tablet at its best

Our samsung tablet price is the best

SEA Simulation

PPC Campaign Management and Optimization

During the simulation, I managed to achieve a profit of $859 from my ads campaigns, with a conversion rate of 89. My focus on keyword research and creating engaging ad copy allowed me to maintain a click-through rate (CTR) of 3.10%. I continuously adjusted my CPC bidding strategies to maximize ROI and ensure budget efficiency across campaigns.

I utilized A/B testing to refine ad performance, which led to improved engagement and conversion rates. By tracking key performance metrics, I was able to identify high-performing ads and allocate resources effectively. This hands-on experience has equipped me with the skills to create and optimize PPC campaigns that drive significant results.

Conversions

89

Profit

859

CTR

3.10%

Campaigns

11

Email Simulation

Email Marketing Strategy and Engagement

In my email marketing simulation, I achieved a profit of -$7, with 29 conversions and an impressive open rate of 9,531. My focus on crafting compelling subject lines and targeted content allowed me to engage the audience effectively. I implemented A/B testing to optimize email performance, ensuring that my campaigns resonated with the recipients.

By segmenting my audience, I was able to tailor messages that increased engagement and conversion rates. This experience has enhanced my ability to integrate email marketing with other digital channels, ultimately driving better results and fostering customer retention.

Conversions

29

Profit

-7

Opens

9,531

Campaigns

8

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