Digital Marketer

FRANCE

Juliette BRISARD

Je suis actuellement étudiante à Epitech Digital School, où je prépare le titre RNCP de niveau 7 Master of Science en Business & Technology Management. Passionnée par les nouvelles technologies et leur impact sur les entreprises, j'aspire à me spécialiser dans le domaine du marketing digital. Mon objectif est de développer des stratégies innovantes pour aider les entreprises à se démarquer et à prospérer dans un environnement numérique en constante évolution.

Date of completion

14 May 2024

Juliette BRISARD
Web
SEA
Email

Decisions

+785

Profit

96,305

Ranking in course

2 out of 31

Web Simulation

Web Development and Optimization

In my recent simulation, I successfully generated a profit of $100,325 through my website, achieving 4,183 conversions and 6,612 leads. My focus on SEO optimization and user-friendly design allowed me to enhance the website's visibility and engagement. I implemented various strategies to improve conversion rates, which were reflected in the significant number of leads generated.

Throughout the simulation, I tracked web performance metrics meticulously, analyzing data from different rounds. For instance, in Round 1, organic traffic accounted for 68.77% of visits, while paid ads contributed 0%. By Round 5, I optimized my strategies, resulting in a balanced approach that included paid ads, which reached 6.00%. This experience has honed my skills in web management and conversion optimization.

Total Traffic (%)

Conversions

4,183

Profit

100,325

Pages

33

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SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed a PPC advertising campaign that resulted in a profit of -$4,470, with 68 conversions and a CTR of 4.00%. Despite the negative profit, I gained valuable insights into keyword research and ad optimization. I focused on creating engaging ad copy and adjusting bidding strategies to improve ROI, which is crucial for future campaigns.

I utilized A/B testing to refine ad performance, tracking key metrics to understand what resonates with the target audience. This hands-on experience has equipped me with the skills to create relevant ads that drive conversions and manage budgets effectively, ensuring that I can maximize the impact of future advertising efforts.

Conversions

68

Profit

-4,470

CTR

4.00%

Campaigns

3

Email Simulation

Email Marketing Strategy Development

In my email marketing simulation, I achieved a profit of $450 with 18 conversions and an impressive open rate of 16,308. My focus was on crafting compelling subject lines and body content that resonated with the audience. I segmented my audience effectively, ensuring that the right messages reached the right people, which significantly boosted engagement.

I implemented A/B testing to optimize email performance, measuring key metrics such as open rates and conversions. This experience has enhanced my ability to integrate email marketing with other digital channels, ensuring a cohesive strategy that drives engagement and retention. I am now well-equipped to leverage email campaigns for maximum impact.

Conversions

18

Profit

450

Opens

16,308

Campaigns

7

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