Digital Marketer

INDIA

SIDDHARTH REDDY

I'm an enthusiastic professional with hands-on experience in Online Advertising. I'm passionate about [desired industries or positions, e.g., digital marketing, data analysis, software development] and eager to contribute to innovative projects and dynamic teams.

Date of completion

03 Jul 2024

SIDDHARTH REDDY
Web
SEA
Email

Decisions

+1000

Profit

359,739

Ranking in course

4 out of 15

Web Simulation

Web Performance Optimization

In my recent digital marketing simulation, I successfully generated a profit of $320,007 through my website, achieving 14,396 conversions and 15,210 leads. My focus on SEO best practices and user-friendly design significantly improved the website's visibility and engagement. I implemented dynamic content management strategies that enhanced user experience, leading to a robust conversion rate.

Throughout the simulation, I tracked and analyzed web performance metrics, allowing me to make informed adjustments to content and design. My efforts resulted in a total of 15 web pages created, showcasing my ability to build and optimize a structured website that meets user needs effectively.

Total Traffic (%)

Conversions

14,396

Profit

320,007

Pages

15

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SEA Simulation

PPC Campaign Management

During the simulation, I managed a series of PPC ad campaigns that resulted in a profit of -$1,339, with 182 conversions and a click-through rate (CTR) of 0.80%. Despite the negative profit, I gained valuable insights into keyword research and ad optimization strategies. My focus on creating engaging ad copy and adjusting CPC bidding strategies was pivotal in understanding the dynamics of ad performance.

I utilized A/B testing to refine my ad campaigns, aiming to improve ROI. This experience has equipped me with the skills to track ad performance metrics effectively and make data-driven decisions to enhance future campaigns.

Conversions

182

Profit

-1,339

CTR

0.80%

Campaigns

8

Email Simulation

Email Marketing Strategy

In my email marketing efforts, I achieved a profit of $41,071 with 1,378 conversions and an impressive open rate of 142,621. My ability to craft compelling subject lines and segment audience groups allowed me to create targeted email campaigns that resonated with recipients, driving engagement and conversions.

I implemented A/B testing to optimize email content, measuring performance metrics to refine my approach continually. This experience has strengthened my skills in integrating email marketing with other digital channels, ensuring a cohesive marketing strategy.

Conversions

1,378

Profit

41,071

Opens

142,621

Campaigns

61

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