Digital Marketer

FRANCE

Soujanya Jagdish

Hi, I'm Soujanya, a final-year Digital Marketing Master's student. I recently completed a Simbound game, an immersive, integrated digital marketing simulation platform. This experience has enhanced my skills in creating dynamic and personalized marketing strategies, preparing me to excel in the digital marketing field.

Date of completion

30 May 2024

Decisions

+194

Profit

40,644

Ranking in course

4 out of 27

Web Simulation

Web Development and Optimization Achievements

In my recent digital marketing simulation, I successfully generated a profit of $38,465 through my website, achieving 1,252 conversions and 235 leads. My focus on SEO optimization and user experience allowed me to enhance the website's visibility and engagement, with organic traffic accounting for 39.63% to 51.42% across six rounds. I implemented strategic content adjustments that significantly improved conversion rates, demonstrating my ability to turn visitors into leads effectively.

I meticulously tracked and analyzed web performance metrics, ensuring continuous improvement in design and content. My efforts in managing website content dynamically contributed to a structured and user-friendly experience, which was crucial in achieving a total of 1,392 conversions. This experience has equipped me with the skills to build and optimize websites that not only attract traffic but also convert visitors into customers.

Total Traffic (%)

Conversions

1,252

Profit

38,465

Pages

29

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SEA Simulation

PPC Advertising Campaign Success

During my digital marketing simulation, I managed to generate a profit of $1,956 from my ads campaign, achieving 119 conversions with a click-through rate (CTR) of 4.70%. My strategic approach involved conducting thorough keyword research and creating engaging PPC ads that resonated with the target audience. I effectively adjusted CPC bidding strategies to maximize ROI, showcasing my ability to manage ad budgets efficiently.

I utilized A/B testing to optimize ad performance, ensuring that my campaigns were continuously refined for better results. The successful management of three ad campaigns allowed me to track performance metrics meticulously, leading to improved ad relevance and quality scores. This experience has honed my skills in creating and optimizing PPC ads that drive significant traffic and conversions.

Conversions

119

Profit

1,956

CTR

4.70%

Campaigns

3

Email Simulation

Email Marketing Campaign Achievements

In my recent simulation, I crafted compelling email campaigns that resulted in a profit of $223, with 21 conversions and an impressive open rate of 3,270. My focus on audience segmentation and targeted messaging allowed me to engage effectively with recipients, demonstrating my ability to create content that resonates with diverse audience groups. I implemented A/B testing strategies to optimize subject lines and body content, enhancing overall campaign performance.

By integrating email marketing with other digital channels, I was able to drive significant engagement and conversions. My experience in measuring key performance indicators, such as open rates and conversion rates, has equipped me with the skills necessary to develop impactful email marketing strategies that not only capture attention but also drive sales and customer retention.

Conversions

21

Profit

223

Opens

3,270

Campaigns

3

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