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Red
https://www.red.com/uk/samsung-uk-market
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Digital Marketer
FRANCE
Henry Andres Gomez Reyes
As a finance professional transitioning into marketing, I bring a robust skill set
encompassing business support, economy, accounting, financial analysis, and
market evaluation. With 5+ years in the pharmaceutical sector, my expertise
spans impactful business plans, intricate financial models, comprehensive
market research, and collaborative pricing strategies with the sales team. I excel
in strategic data analysis, leveraging insights for optimal budgeting and
achieving objectives. Renowned for strong negotiation, leadership, and
teamwork, my multilingual proficiency in English and French adds an
international flair to my marketing approach.
Date of completion
30 May 2024
Decisions
+283
Profit
6,022
Ranking in course
16 out of 27
Website Optimization and Performance Analysis
In my recent simulation, I successfully generated a profit of $5,530 through my website, achieving 282 conversions and 354 leads. I focused on building a structured, user-friendly site while implementing SEO best practices to enhance visibility. My efforts in tracking and analyzing web performance metrics allowed me to make informed adjustments, ultimately improving conversion rates.
Throughout the simulation, I prioritized user experience and design, ensuring a seamless navigation process. My strategic use of organic, direct, and paid traffic sources contributed to a balanced approach, with paid traffic accounting for 52.46% in Round 1. This experience has equipped me with the skills to optimize websites effectively and drive meaningful engagement.
Total Traffic (%)
Conversions
282
Profit
5,530
Pages
2
keyword 1, keyword 2
Sponsored
Sponsored
keyword 1, keyword 2
Sponsored
Red
https://www.red.com/uk/samsung-uk-market
Samsung tablet, smart prices
Step into the future with the latest samsung tablet. Enjoy a tablet with the best prices.
Sponsored
Sponsored
PPC Campaign Management and Optimization
During the simulation, I managed a PPC ad campaign that resulted in a profit of -$953, with a conversion rate of 68 and a CTR of 4.50%. I focused on conducting keyword research and creating engaging ad copy to attract potential customers. My ability to adjust CPC bidding strategies was crucial in maximizing ROI, despite the initial loss.
I utilized A/B testing to refine ad performance, ensuring that my campaigns were both relevant and effective. This experience has enhanced my skills in budget efficiency and ad relevance, allowing me to create well-structured ads that can rank highly in competitive markets.
Conversions
68
Profit
-953
CTR
4.50%
Campaigns
1
Email Marketing Campaign Development
In my simulation, I executed seven email campaigns, generating a profit of $1,445 and achieving 37 conversions. I focused on crafting compelling subject lines and body content, which contributed to a high engagement rate with 5,912 opens. My approach included audience segmentation to ensure targeted messaging.
I implemented A/B testing to optimize email performance, measuring key metrics such as open rates and conversions. This experience has strengthened my ability to integrate email marketing with other digital channels, ultimately driving sales and enhancing customer retention.
Conversions
37
Profit
1,445
Opens
5,912
Campaigns
7