Digital Marketer

FRANCE

Karolina Gineityte

Orange team with Gonzalo, Pri, Astrid

Date of completion

30 May 2024

Decisions

+509

Profit

2,650

Ranking in course

18 out of 27

Web Simulation

Website Performance Overview

In my recent simulation, I focused on building a structured and user-friendly website. Despite achieving a total of 326 conversions, my web profit remained at 0, indicating a need for optimization in content and design. I implemented SEO best practices, but the lack of organic traffic suggests further improvements are necessary to enhance visibility and engagement.

I tracked web performance metrics closely, identifying areas for improvement. My goal is to increase conversion rates by refining the user experience and optimizing content. The insights gained from this simulation will guide my future strategies in digital marketing, ensuring a more effective approach to turning visitors into leads.

Total Traffic (%)

Conversions

0

Profit

0

Pages

0

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SEA Simulation

Ad Campaign Analysis

During the simulation, I managed a single ad campaign that generated a profit of -981 with 4 conversions and a CTR of 2.40%. This experience highlighted the importance of conducting thorough keyword research and optimizing ad copy to improve performance. The negative profit indicates a need for better CPC management and budget allocation.

I utilized A/B testing to evaluate ad effectiveness, aiming to enhance engagement and conversion rates. The insights gained from tracking performance metrics will be invaluable in refining my future ad strategies, ensuring a more efficient approach to maximizing ROI in digital marketing.

Conversions

4

Profit

-981

CTR

2.40%

Campaigns

1

Email Simulation

Email Marketing Campaign Results

In my email marketing simulation, I successfully executed 7 campaigns, resulting in a profit of 3631 and 322 conversions. The open rate reached 15600, showcasing the effectiveness of my subject lines and content. This experience reinforced the importance of audience segmentation and targeted messaging in driving engagement.

I implemented A/B testing to optimize email performance, focusing on improving click-through rates and conversions. The positive results demonstrate my ability to integrate email marketing with other digital channels, ultimately contributing to increased sales and customer retention.

Conversions

322

Profit

3,631

Opens

15,600

Campaigns

7