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Digital Marketer
GERMANY
Carolin Vernickel
Ich heiße Carolin, 35 Jahre alt und wohne in einer WG mit meinem besten Freund in Neudietendorf bei Erfurt. Beruflich absolviere ich derzeit meinen Master in Wirtschaftswissenschaften an der FH Erfurt im Bereich Business Management. Nach meiner Ausbildung als FAB wollte ich mich weiterentwickeln. Nebentätig arbeite ich als Studentische Assistenz für meinen Fachbereich an der FH.
Wenn ich nicht gerade Zeit mit meinem Freund oder meiner Familie verbringe, verbringe ich in meiner Freizeit viel Zeit mit meinem Hund (Miniture Australien Sheapard, Sprout, 1 Jahr alt) und bin viel in der Natur unterwegs. Auch Diamant Painting, lesen von sämtlichen Printmedien und Social Media Nutzung (aktiv und passiv) zählt zu meinen Freizeitaktivitäten. Hier betreibe ich einen eigenen YouTube und Tik Tok Kanal, mit welchem ich mir mit über 500 Followern eine vielfältig interessierte Community aufgebaut habe.
Date of completion
23 Aug 2024
School
Fachhochschule Erfurt
Decisions
+152
Profit
596
Ranking in course
3 out of 3
Web Performance Overview
In my recent digital marketing simulation, I successfully generated a profit of €2060 through my website, achieving 493 conversions and 1002 leads. My focus on optimizing the website's structure and user experience allowed me to enhance visibility and engagement, leading to a total of 525 conversions. I implemented SEO best practices, which resulted in a significant increase in organic traffic, with 34.23% in Round 1 and 43.23% in Round 2. This experience has honed my skills in web performance tracking and conversion rate improvement.
I prioritized user-friendly design and dynamic content management, which contributed to my website's success. By analyzing performance metrics, I was able to make informed adjustments that improved conversion rates. My ability to turn visitors into leads was evident, and I am now equipped with the knowledge to further enhance website performance in future projects.
Total Traffic (%)
Conversions
493
Profit
2,060
Pages
15
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Sponsored
Caro & Sprout Elektroparadies
https://www.caro&sproutelektroparadies.com/us/home-2
Pre-Sale für X-Mas
Die günstigsten Preise gibt es nur exklusiv bei uns! Android- Tablets von Samsung
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Caro & Sprout Elektroparadies
https://www.caro&sproutelektroparadies.com/us/home-2
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By Caro & Sprout Elektroparadies
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Advertising Campaign Insights
During my simulation, I managed to run two ad campaigns that yielded a total profit of -€1438, with 30 conversions and a click-through rate (CTR) of 3.60%. Although the profit was negative, this experience taught me valuable lessons in keyword research, ad copy optimization, and CPC bidding strategies. I created engaging ads that aimed to attract clicks, and I utilized A/B testing to refine my approach, which is crucial for future campaigns.
Despite the challenges faced, I learned the importance of tracking ad performance metrics and adjusting strategies accordingly. My focus on ad relevance and quality score will guide my future efforts in achieving better ROI. This simulation has equipped me with the skills to create well-structured ads that can effectively drive conversions and improve budget efficiency.
Conversions
30
Profit
-1,438
CTR
3.60%
Campaigns
2
Email Marketing Performance Review
In my email marketing simulation, I achieved a profit of -€26 with 2 conversions and an impressive open rate of 880. This experience allowed me to craft compelling subject lines and body content while segmenting audience groups for targeted campaigns. I implemented A/B testing to optimize my email strategies, which is essential for improving engagement and conversion rates in future projects.
Although the profit was minimal, the insights gained from measuring campaign performance have been invaluable. I learned how to effectively integrate email marketing with other digital channels, ensuring that my messages reach the right audience. This simulation has strengthened my ability to turn email interactions into meaningful engagement and sales.
Conversions
2
Profit
-26
Opens
880
Campaigns
1