Digital Marketer

UNITED KINGDOM

Lakpa SHE22168433@student.ucb.ac.uk

Hi, I am Lakpa Penju sherpa.

Date of completion

06 Dec 2024

School

Aston University

Aston University

Decisions

+371

Profit

2,188

Ranking in course

5 out of 16

Web Simulation

Web Development and Optimization

In my recent digital marketing simulation, I successfully generated a profit of $2,345 through my website, achieving 95 conversions and 348 leads. My focus on SEO optimization and user experience allowed me to enhance the website's visibility and engagement, with a total conversion rate of 144. I implemented various strategies to improve the website's structure and content, ensuring a user-friendly interface that effectively converted visitors into leads.

Throughout the simulation, I tracked and analyzed web performance metrics, which guided my decisions in optimizing content and design. My efforts resulted in a significant increase in organic traffic, with referral sources contributing to 81.42% of the total visits in Round 2. This experience has equipped me with the skills to build and manage a structured website that not only attracts visitors but also converts them into customers.

Total Traffic (%)

Conversions

95

Profit

2,345

Pages

3

Sponsored

Lakpa Penju Sherpa

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Panasonic Tablet Ads

A leading supplier of consumer and business related electronics product.

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Lakpa Penju Sherpa

Lakpa Penju Sherpa

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Panasonic Tablet Ads

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Lakpa Penju Sherpa

Lakpa Penju Sherpa

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Panasonic Tablet Ad

A leading supplier of consumer and business related electronics product.

Sponsored

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Lakpa Penju Sherpa

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Innovation You Can Trust

experience the ultimate in innovation and quality with panasonic. #InnovationForLife

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Lakpa Penju Sherpa

Lakpa Penju Sherpa

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The cheapest cheapest tablet

Find the best cheapest tablet on our website and get fast shipping

Sponsored

Lakpa Penju Sherpa

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Shop Lakpa Penju Sherpa

Find your ideal best tablet. Compare features and choose easily. Start Now!

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Lakpa Penju Sherpa

Lakpa Penju Sherpa

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Panasonic tablet cheapest

Find the tablet cheapest designed for you. Shop now Panasonic Shop

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panasonic tablet Flash Sale!

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Find the panasonic tablet designed for you. Shop now. #Studentsdiscount #panasonictablet

By Lakpa Penju Sherpa

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panasonic tablet Flash Sale!

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Find the panasonic tablet designed for you. Shop now. #Studentsdiscount #panasonictablet

By Lakpa Penju Sherpa

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The cheapest panasonic tablet

https://www.lakpapenjusherpa.com/uk/panasonic-2

Find the panasonic tablet designed for you. Shop now Panasonic Tablet

By Lakpa Penju Sherpa

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Shop Lakpa Penju Sherpa

https://www.lakpapenjusherpa.com/uk/panasonic-2

Find your ideal panasonic tablet. Compare features and choose easily. Start Now!

By Lakpa Penju Sherpa

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Sensational panasonic tablet

https://www.lakpapenjusherpa.com/uk/panasonic-2

Find your ideal panasonic tablet. Compare features and choose easily. Start Now!

By Lakpa Penju Sherpa

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panasonic tablet Flash Sale!

https://www.lakpapenjusherpa.com/uk/panasonic

panasonic tablet: S design, unmatched performance, for the modern user.

By Lakpa Penju Sherpa

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Shop Lakpa Penju Sherpa

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Unsure which one to buy? Explore tablet for the perfect fit! Discover Now!

By Lakpa Penju Sherpa

SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed multiple ad campaigns, although I faced challenges with a profit of -$357 and 14 conversions. My focus was on conducting keyword research and optimizing PPC ads to improve performance. Despite the low click-through rate of 4.40%, I utilized A/B testing to refine ad copy and targeting strategies, aiming to enhance engagement and drive conversions.

I learned the importance of budget efficiency and smart allocation across campaigns. By analyzing performance metrics, I identified areas for improvement and adjusted my CPC bidding strategies. This experience has strengthened my ability to create relevant ads that resonate with the target audience, ultimately aiming for a higher return on investment in future campaigns.

Conversions

14

Profit

-357

CTR

4.40%

Campaigns

7

Email Simulation

Email Marketing Strategy Development

In my email marketing efforts, I achieved a profit of $200 with 35 conversions and an impressive opens of 9,883. I focused on crafting compelling subject lines and body content, which significantly contributed to audience engagement. My approach included segmenting audience groups for targeted campaigns, ensuring that the right message reached the right people.

I implemented A/B testing to optimize email performance, measuring key metrics such as open rates and conversions. This experience has enhanced my skills in integrating email marketing with other digital channels, allowing me to create cohesive marketing strategies that drive engagement and retention. I am now equipped to leverage email campaigns effectively to boost sales and customer loyalty.

Conversions

35

Profit

200

Opens

9,883

Campaigns

7

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