Digital Marketer

FRANCE

Maryna Skachek

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Date of completion

18 Dec 2024

Decisions

+1342

Profit

22,148

Ranking in course

3 out of 22

Web Simulation

Web Development and Optimization Success

In my recent simulation, I successfully generated a profit of $18,100 through my website, achieving 471 conversions and 233 leads. My focus on building a structured and user-friendly website allowed me to implement effective SEO practices, which significantly improved visibility. By tracking and analyzing web performance metrics, I was able to make informed adjustments that enhanced user experience and increased conversion rates.

Throughout the simulation, I prioritized optimizing content and design, which contributed to a total of 548 conversions across all channels. My strategic approach to managing website content dynamically ensured that visitors were engaged and encouraged to take action. This experience has equipped me with the skills necessary to drive traffic and convert visitors into loyal customers.

Total Traffic (%)

Conversions

471

Profit

18,100

Pages

7

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SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed to generate a profit of $4,048 from my SEA campaigns, achieving 77 conversions with a click-through rate (CTR) of 3.80%. My learning goals included conducting thorough keyword research and creating compelling PPC ads that resonated with the target audience. By adjusting CPC bidding strategies, I maximized ROI and ensured budget efficiency across my campaigns.

I also implemented A/B testing to optimize ad performance, which allowed me to refine my approach based on real-time data. This hands-on experience has strengthened my ability to create relevant and high-quality ads that drive traffic and conversions, making me well-prepared for future digital marketing challenges.

Conversions

77

Profit

4,048

CTR

3.80%

Campaigns

2

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