Digital Marketer

INDIA

Tanvi keerti Boyina

A marketing enthusiast with skills in marketing analytics and distinguished dashboards and visualization interests.

Date of completion

21 Nov 2024

Tanvi keerti Boyina
Web
SEA
Email

Decisions

+486

Profit

-6,436

Ranking in course

7 out of 7

Web Simulation

Website Performance Overview

In my recent digital marketing simulation, I focused on building and optimizing a user-friendly website. Despite facing challenges, I achieved 406 conversions, although the profit from the web channel was -$4,820. This experience taught me the importance of implementing SEO best practices and tracking performance metrics to enhance user engagement and conversion rates.

I learned to manage website content dynamically, which included analyzing user behavior and making necessary adjustments. My efforts in improving the website's design and content were aimed at increasing conversion rates. This simulation highlighted my strengths in SEO optimization and user experience design, which are crucial for driving traffic and generating leads.

Total Traffic (%)

Conversions

406

Profit

-4,820

Pages

5

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By InfoDyne

SEA Simulation

Advertising Campaign Insights

During the simulation, I managed multiple ad campaigns, resulting in 35 conversions and a profit of -$2,376. I focused on conducting keyword research and optimizing PPC ads to enhance their effectiveness. The click-through rate (CTR) was recorded at 4.50%, showcasing my ability to create engaging ad copy that attracts potential customers.

I also implemented A/B testing strategies to refine ad performance and maximize ROI. This experience underscored the importance of budget efficiency and the need to adjust bidding strategies based on campaign performance metrics. My skills in ad relevance and quality score management were further developed, preparing me for real-world advertising challenges.

Conversions

35

Profit

-2,376

CTR

4.50%

Campaigns

8

Email Simulation

Email Marketing Campaign Results

In my email marketing efforts, I successfully achieved 25 conversions with a profit of $760. I crafted compelling subject lines and body content, which contributed to a high open rate of 10,877. This experience emphasized the significance of audience segmentation and targeted campaigns to drive engagement and conversions.

I also implemented A/B testing to optimize email performance, allowing me to measure the effectiveness of different strategies. This simulation enhanced my understanding of integrating email marketing with other digital channels, ultimately improving conversion and retention rates. My ability to engage the audience through tailored content was a key takeaway from this experience.

Conversions

25

Profit

760

Opens

10,877

Campaigns

6

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