Digital Marketer

INDIA

Srinivas Kandula

I am K. Srinivas, a dedicated professional with a strong foundation in markerting and relevant certifications in Digital Marketing My academic coursework has equipped me with skills in market research and strategic planning, which I aim to apply in real-world scenarios.

I am particularly interested in marketing strategy for consumer goods and aspire to contribute to projects that innovate and improve consumer engagement. I am seeking opportunities to enhance my expertise in brand development and build a successful career in digital marketing.

Date of completion

21 Nov 2024

Srinivas Kandula
Web
SEA
Email

Decisions

+1046

Profit

51,013

Ranking in course

1 out of 6

Web Simulation

Web Development and Optimization

In my recent simulation, I successfully generated a profit of $60,860 through my website, achieving 1,849 conversions and 2,299 leads. My focus on SEO best practices resulted in a high organic traffic percentage, with 82.82% in Round 1, gradually optimizing the site for better user experience and engagement. I implemented dynamic content management strategies, which significantly improved conversion rates.

I tracked and analyzed web performance metrics meticulously, allowing me to make informed adjustments to content and design. My efforts in enhancing user experience led to a structured and user-friendly website, which was pivotal in converting visitors into leads. This experience has equipped me with the skills to build and optimize websites effectively, ensuring they meet both user needs and business goals.

Total Traffic (%)

Conversions

1,849

Profit

60,860

Pages

14

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SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed to generate a profit of $93 from my ads campaign, achieving 329 conversions with a click-through rate (CTR) of 4.50%. I focused on conducting thorough keyword research and creating engaging ad copy that resonated with the target audience. My strategic adjustments to CPC bidding helped maximize ROI across various campaigns.

I utilized A/B testing to optimize ad performance, ensuring that each campaign was fine-tuned for effectiveness. By tracking key performance metrics, I was able to make data-driven decisions that enhanced ad relevance and quality scores. This experience has honed my ability to create and manage PPC campaigns that drive significant traffic and conversions.

Conversions

329

Profit

93

CTR

4.50%

Campaigns

9

Email Simulation

Email Marketing Strategy Development

In my email marketing simulation, I faced challenges but learned valuable lessons, resulting in a profit of -$9,940. Despite achieving 148 conversions and 37,855 opens, I recognized the need for more compelling subject lines and targeted segmentation. This experience highlighted the importance of crafting engaging content to improve open rates and overall campaign performance.

I implemented A/B testing strategies to refine my email campaigns, aiming to enhance engagement and conversion rates. By integrating email marketing with other digital channels, I aimed to create a cohesive marketing strategy. This simulation has provided me with insights into audience targeting and the critical role of effective email communication in driving sales and customer retention.

Conversions

148

Profit

-9,940

Opens

37,855

Campaigns

15

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