Digital Marketer

JORDAN

Zaina Nashef

As a passionate and dedicated digital marketing professional, I have completed comprehensive training in digital marketing strategies and tools, including SEO, content creation, social media management, and data analytics. I hold certificates in [list specific certificates, e.g., Google Analytics, HubSpot Content Marketing, etc.] and have achieved [mention notable course achievements, such as certifications, projects, or awards].

I am eager to contribute my expertise to industries such as e-commerce or technology, with a focus on social media management and performance marketing. My goal is to gain hands-on experience in developing innovative campaigns, optimizing digital performance, and driving measurable growth.

Date of completion

18 Dec 2024

Zaina Nashef
Web
SEA
Email

Decisions

+452

Profit

5,421

Ranking in course

7 out of 14

Web Simulation

Web Performance Overview

In my recent digital marketing simulation, I successfully generated a profit of $5,970 through my website, achieving 117 conversions and 213 leads. My focus on optimizing the user experience and implementing SEO best practices contributed significantly to these results. I tracked web performance metrics diligently, allowing me to make informed adjustments that improved conversion rates.

Throughout the simulation, I emphasized creating a structured and user-friendly website. By analyzing performance data, I was able to enhance content and design, leading to a notable increase in engagement. My efforts in managing website content dynamically ensured that visitors found relevant information, ultimately driving higher conversion rates.

Total Traffic (%)

Conversions

117

Profit

5,970

Pages

2

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SEA Simulation

Advertising Campaign Insights

During the simulation, I managed a total of 10 ad campaigns, which resulted in a profit of -$2,009 and 45 conversions. Despite the negative profit, I gained valuable experience in conducting keyword research and optimizing PPC ads. My focus on A/B testing allowed me to refine ad performance, although the CTR of 3.60% indicates room for improvement.

I strategically adjusted CPC bidding to maximize ROI, learning the importance of budget efficiency across campaigns. By tracking performance metrics, I identified areas for enhancement, which will inform my future advertising strategies. This experience has equipped me with the skills to create more effective and engaging ad content.

Conversions

45

Profit

-2,009

CTR

3.60%

Campaigns

10

Email Simulation

Email Marketing Achievements

In my email marketing efforts, I achieved a profit of $1,460 with 57 conversions and an impressive open rate of 11,994. Crafting compelling subject lines and body content was key to engaging my audience, and I successfully segmented groups for targeted campaigns, enhancing overall effectiveness.

I implemented A/B testing to optimize email performance, measuring key metrics such as open rates and conversions. This experience has strengthened my ability to integrate email marketing with other digital channels, ensuring that my campaigns resonate with the right audience and drive meaningful engagement.

Conversions

57

Profit

1,460

Opens

11,994

Campaigns

5

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