Digital Marketer

SWITZERLAND

Sasha Pouget

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Date of completion

27 Nov 2024

Sasha Pouget
Web
SEA

Decisions

+775

Profit

35,557

Ranking in course

7 out of 42

Web Simulation

Web Performance Overview

In my recent digital marketing simulation, I successfully generated a profit of $30,484 through my website, achieving 1,060 conversions and 1,445 leads. My focus on SEO optimization and user experience allowed me to enhance the website's visibility and engagement, leading to a total of 1,405 conversions. I implemented various strategies to improve conversion rates, including dynamic content management and performance tracking.

Throughout the simulation, I prioritized building a structured and user-friendly website. By analyzing web performance metrics, I was able to make informed adjustments that significantly improved user engagement. My efforts in optimizing the website's content and design directly contributed to the high conversion rates, showcasing my ability to turn visitors into leads and customers effectively.

Total Traffic (%)

Conversions

1,060

Profit

30,484

Pages

19

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SEA Simulation

Advertising Campaign Insights

During the simulation, I managed to generate a profit of $5,073 from my search engine advertising campaigns, achieving 345 conversions with a click-through rate (CTR) of 1.10%. My strategic approach to keyword research and ad copy optimization played a crucial role in enhancing the relevance and quality of my ads, ensuring they ranked highly in search results.

I focused on budget efficiency by adjusting CPC bidding strategies to maximize ROI. By tracking key performance metrics, I was able to identify successful ads and optimize underperforming ones through A/B testing. This hands-on experience has equipped me with the skills to create compelling PPC campaigns that drive significant traffic and conversions.

Conversions

345

Profit

5,073

CTR

1.10%

Campaigns

10

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