Digital Marketer

CANADA

Arthur Morgan

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Date of completion

25 Nov 2024

Arthur Morgan
Web
SEA
Email

Decisions

+473

Profit

6,520

Ranking in course

22 out of 33

Web Simulation

Web Development and Optimization

In my recent digital marketing simulation, I focused on building and optimizing a structured, user-friendly website. Despite facing challenges, I achieved a total of 1356 conversions, with a notable 826 conversions from web traffic. My efforts in SEO optimization led to a significant increase in organic traffic, with a peak of 20.62% in Round 2. I implemented dynamic content management strategies, which enhanced user engagement and improved conversion rates.

Key strengths demonstrated include effective SEO practices, where I utilized keywords and meta descriptions to enhance visibility. The user experience was prioritized through quality layout and navigation, resulting in a conversion rate improvement. My analytical skills were crucial in tracking web performance metrics, allowing for data-driven adjustments that maximized user engagement and conversion potential.

Total Traffic (%)

Conversions

826

Profit

-1,420

Pages

8

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SEA Simulation

PPC Advertising Strategy

During the simulation, I developed and optimized PPC ad campaigns, focusing on keyword research and engaging ad copy. Although the ads generated a profit of -3430, I managed to achieve 47 conversions with a CTR of 3.40%. My strategic adjustments in CPC bidding aimed to enhance ROI, and I utilized A/B testing to refine ad performance, ensuring relevance and quality.

My key strengths included budget efficiency, where I allocated resources smartly across 45 ad campaigns. I tracked performance metrics diligently, allowing for real-time adjustments that improved CTR and conversion rates. This experience has equipped me with the skills to create high-quality ads that resonate with target audiences, driving engagement and conversions effectively.

Conversions

47

Profit

-3,430

CTR

3.40%

Campaigns

45

Email Simulation

Email Marketing Campaigns

In my email marketing efforts, I crafted compelling subject lines and body content, resulting in a profit of 11370 and 483 conversions from 235397 opens. I segmented audience groups for targeted campaigns and implemented A/B testing to optimize performance. The high open rate reflects my ability to engage audiences effectively through tailored messaging.

Key strengths demonstrated include audience targeting and segmentation, which ensured that the right messages reached the right people. My focus on conversion and retention impact was evident as I turned email interactions into significant sales. This experience has honed my skills in integrating email marketing with other digital channels, enhancing overall campaign effectiveness.

Conversions

483

Profit

11,370

Opens

235,397

Campaigns

106

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