Digital Marketer

CANADA

Jonelle Morris Dawkins


I am a dedicated and enthusiastic professional with a strong background in Ecommerce. I have successfully completed courses in Ecommerce, earning certifications in Marketing.

I am eager to gain experience in this new role, contributing to innovative and impactful projects that drive success and growth.

Date of completion

26 Nov 2024

Jonelle Morris Dawkins
Web
SEA

Decisions

+583

Profit

12,744

Ranking in course

15 out of 29

Web Simulation

Web Performance Optimization

In my recent digital marketing simulation, I successfully generated a profit of $19,440 through my website, achieving 514 conversions and 969 leads. My focus on SEO best practices and user-friendly design significantly improved the site's visibility and engagement. I effectively tracked performance metrics, allowing for data-driven adjustments that enhanced conversion rates.

Throughout the simulation, I implemented a structured approach to website management, optimizing content dynamically to cater to user needs. My efforts in refining the layout and navigation contributed to a seamless user experience, ultimately driving higher engagement and conversion rates. This experience has equipped me with the skills to build and optimize effective digital platforms.

Total Traffic (%)

Conversions

514

Profit

19,440

Pages

7

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SEA Simulation

PPC Campaign Management

During the simulation, I managed a PPC ad campaign that resulted in a total profit of -$6,696, with 40 conversions and a click-through rate (CTR) of 4.00%. I focused on conducting thorough keyword research and creating engaging ad copy to attract potential customers. Despite the negative profit, the experience provided valuable insights into budget allocation and ad performance tracking.

I utilized A/B testing to optimize ad performance, adjusting CPC bidding strategies to improve ROI. This hands-on experience has enhanced my ability to analyze campaign metrics and make informed decisions to drive better results in future advertising efforts. I am now well-versed in the intricacies of managing effective ad campaigns.

Conversions

40

Profit

-6,696

CTR

4.00%

Campaigns

6

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