Digital Marketer

CANADA

SUKHMEET Kaur

MY name is sukhmeet kaur. I am a student in selkirk college.

Date of completion

25 Nov 2024

Decisions

+251

Profit

27,365

Ranking in course

14 out of 33

Web Simulation

Web Development and Optimization

In my recent digital marketing simulation, I successfully generated a profit of $27,165 through my website, achieving 736 conversions and 1,960 leads. My focus on SEO optimization and user experience allowed me to enhance the website's visibility and engagement, leading to a total of 784 conversions. I implemented structured content management and tracked performance metrics effectively, which contributed to a significant increase in conversion rates.

Throughout the simulation, I prioritized building a user-friendly website that catered to the needs of visitors. By analyzing web performance metrics and making data-driven adjustments, I improved the overall design and content strategy. My efforts in optimizing the website not only resulted in a substantial profit but also demonstrated my ability to turn visitors into leads and customers.

Total Traffic (%)

Conversions

736

Profit

27,165

Pages

16

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SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed a series of PPC ad campaigns that resulted in a profit of -$395, with 6 conversions and a CTR of 3.00%. Although the profit was negative, I gained valuable insights into keyword research, ad copy optimization, and CPC bidding strategies. My experience in tracking ad performance metrics allowed me to identify areas for improvement and refine my approach to maximize ROI.

I focused on creating engaging ads and implementing A/B testing to optimize performance. Despite the challenges faced, I learned the importance of budget efficiency and the need for continuous adjustments to improve CTR and conversion rates. This experience has equipped me with the skills necessary to develop effective advertising strategies that drive results.

Conversions

6

Profit

-395

CTR

3.00%

Campaigns

8

Email Simulation

Email Marketing Strategy Development

In my email marketing efforts, I achieved a profit of $595 with 42 conversions and an impressive open rate of 31,832. My ability to craft compelling subject lines and targeted content allowed me to engage the audience effectively. I implemented A/B testing to optimize email performance, ensuring that my campaigns resonated with the recipients and drove conversions.

By segmenting audience groups and integrating email marketing with other digital channels, I was able to enhance engagement and retention. The results of my email campaigns not only contributed to overall profitability but also demonstrated my capability to turn email interactions into meaningful customer relationships.

Conversions

42

Profit

595

Opens

31,832

Campaigns

34

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