Digital Marketer

UNITED KINGDOM

Aaron Zakari

HIM

Date of completion

06 Dec 2024

School

Aston University

Aston University

Decisions

+250

Profit

4,786

Ranking in course

4 out of 15

Web Simulation

Website Optimization and Performance Analysis

In my recent digital marketing simulation, I focused on building and optimizing a structured, user-friendly website. I achieved a profit of $640 with 32 conversions, demonstrating my ability to enhance user experience and design. By implementing SEO best practices, I aimed to improve visibility and track performance metrics effectively, leading to a total of 374 conversions across various channels.

My key strengths included effective SEO optimization and a strong focus on conversion rate improvement. I successfully managed website content dynamically, ensuring that the layout was engaging and easy to navigate. This experience has equipped me with the skills to turn visitors into leads and customers, making me a valuable asset in any digital marketing team.

Total Traffic (%)

Conversions

32

Profit

640

Pages

4

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By Aaron Zakari

SEA Simulation

PPC Advertising Campaign Management

During my simulation, I conducted keyword research and created PPC ads that generated 102 conversions, despite a profit loss of $334. This experience taught me the importance of managing CPC bidding strategies and tracking performance metrics such as CTR, which was recorded at 4.30%. My ability to optimize ad performance through A/B testing was also a key focus.

I demonstrated strong budget efficiency by allocating resources wisely across campaigns. Although the profit was negative, the insights gained from analyzing ad relevance and quality score will guide my future strategies. This hands-on experience has prepared me to create well-structured ads that attract clicks and drive conversions effectively.

Conversions

102

Profit

-334

CTR

4.30%

Campaigns

7

Email Simulation

Email Marketing Campaign Success

In my email marketing simulation, I crafted compelling subject lines and body content that resulted in an impressive profit of $4,480 and 240 conversions. My focus on audience segmentation allowed me to target specific groups effectively, leading to a high engagement rate with 71,495 opens. This experience underscored the importance of integrating email marketing with other digital channels.

I implemented A/B testing to optimize my email campaigns, measuring performance through open rates and conversions. My ability to turn email interactions into sales has been a significant takeaway, showcasing my skills in audience targeting and retention impact. This experience positions me as a strong candidate for roles requiring expertise in email marketing.

Conversions

240

Profit

4,480

Opens

71,495

Campaigns

33

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