Digital Marketer

UNITED KINGDOM

Muhammad Azeem

Zee B@BA

Date of completion

09 Dec 2024

Decisions

+33

Profit

605

Ranking in course

16 out of 30

Web Simulation

Website Optimization and Performance Analysis

In my recent simulation, I focused on building and optimizing a structured, user-friendly website. I achieved a profit of $675 from web activities, with 27 conversions and 65 leads generated. My efforts in SEO optimization and user experience design were evident, as I successfully tracked and analyzed web performance metrics, leading to improved conversion rates.

I implemented various strategies to enhance the website's visibility and engagement. By dynamically managing content and making design adjustments, I was able to create a more engaging user experience. The results reflect my ability to turn visitors into leads, showcasing my strengths in SEO optimization and conversion rate improvement.

Total Traffic (%)

Conversions

27

Profit

675

Pages

2

Sponsored

Orange

Orange

https://www.orange.com/uk/acer

best design, with great price

a wireless, portable personal computer with a touchscreen interface

keyword 1, keyword 2

apple Tabs Built For lifestyle

https://www.orange.com/uk/apple-2

Featuring Sleek and lightweight Designs, vibrant high-resolution Display

By Orange

keyword 1, keyword 2

Tabs Built For lifestyle

https://www.orange.com/uk/lenovo-2

Featuring Sleek and lightweight Designs, vibrant high-resolution Display

By Orange

keyword 1, keyword 2

Tabs Built For lifestyle

https://www.orange.com/uk/home-2

Featuring Sleek and lightweight Designs, vibrant high-resolution Display

By Orange

keyword 1, keyword 2

apple Tabs Built For lifestyle

https://www.orange.com/uk/acer-2

Featuring Sleek and lightweight Designs, vibrant high-resolution Display

By Orange

SEA Simulation

PPC Advertising Campaign Management

During the simulation, I conducted keyword research and created engaging PPC ads, although I faced challenges with a profit of -$70 from my ads campaign. Despite this, I achieved 11 conversions and a CTR of 3.20%. My focus was on optimizing CPC bidding strategies to improve ROI and track ad performance metrics effectively.

I utilized A/B testing to refine ad performance, ensuring that my campaigns were relevant and well-structured. This experience has strengthened my skills in budget efficiency and the ability to attract clicks, even in a competitive advertising landscape.

Conversions

11

Profit

-70

CTR

3.20%

Campaigns

2

Email Simulation

Email Marketing Campaign Execution

In my email marketing simulation, I crafted compelling subject lines and body content, resulting in an impressive 4,694 opens. Although I did not achieve conversions, my focus on audience segmentation and targeted campaigns laid the groundwork for future success. I implemented A/B testing to optimize my email strategies.

This experience highlighted my strengths in engagement and open rates, demonstrating my ability to reach the right audience with the right message. I am confident that my skills in email marketing will contribute to driving conversions and enhancing customer retention in future campaigns.

Conversions

0

Profit

0

Opens

4,694

Campaigns

3

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