Digital Marketer

INDIA

Kalpana Kumari Giri

Kalpana Kumari Giri is a creative and results-driven digital marketer with a passion for crafting impactful online strategies. With a solid background in banking and finance, she blends analytical skills with marketing expertise to deliver innovative solutions. A 2024 graduate of OCP Academy’s digital marketing program, she specializes in social media management, SEO, and data-driven ad campaigns. Her keen interest in content creation led to the launch of her blog, "Digital Mastermind," where she shares insights on digital marketing trends. Committed to continuous learning, Kalpana also explores AI education for kids, augmented reality marketing, and freelance social media strategies.

Date of completion

30 Jan 2025

Kalpana Kumari Giri
Web
SEA
Email

Decisions

+272

Profit

78,124

Ranking in course

3 out of 5

Web Simulation

Web Performance Overview

In my recent digital marketing simulation, I successfully generated a profit of $72,985 through my website, achieving 2,094 conversions and 2,588 leads. My focus on SEO optimization and user experience led to a significant increase in organic traffic, with a peak of 72.66% in Round 1. I implemented various strategies to enhance website content and design, which contributed to improved conversion rates and overall user engagement.

Throughout the simulation, I tracked and analyzed web performance metrics, allowing me to make data-driven decisions. My ability to dynamically manage website content and optimize for search engines resulted in a structured, user-friendly site. This experience has equipped me with the skills to effectively improve conversion rates and drive business growth through digital channels.

Total Traffic (%)

Conversions

2,094

Profit

72,985

Pages

11

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SEA Simulation

Advertising Campaign Insights

During the simulation, I managed a series of PPC ad campaigns that resulted in a profit of -$7,541, with 234 conversions and a click-through rate (CTR) of 4.30%. My learning goals included conducting keyword research and optimizing ad copy, which were essential in creating engaging advertisements. Despite the negative profit, the experience provided valuable insights into budget allocation and ad performance tracking.

I utilized A/B testing to refine my ad strategies, focusing on improving the relevance and quality score of my campaigns. This hands-on experience has enhanced my understanding of effective bidding strategies and the importance of monitoring key performance metrics to maximize ROI in future advertising efforts.

Conversions

234

Profit

-7,541

CTR

4.30%

Campaigns

13

Email Simulation

Email Marketing Achievements

In my email marketing efforts, I achieved a profit of $12,680 with 439 conversions and an impressive 130,650 opens. My focus on crafting compelling subject lines and targeted content allowed me to engage effectively with my audience. I implemented A/B testing to optimize email performance, which significantly contributed to high open rates and conversions.

This simulation experience has strengthened my skills in audience segmentation and integration of email marketing with other digital channels. I learned to measure campaign performance meticulously, ensuring that my email strategies not only drove engagement but also translated into tangible sales and customer retention.

Conversions

439

Profit

12,680

Opens

130,650

Campaigns

35

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