iheb ben mhenni

Web Marketing Performance Overview

In my recent digital marketing simulation, I achieved a profit of $17,205 through web channels, with a total of 436 conversions and 740 leads generated. My focus on SEO optimization and user-friendly design significantly contributed to these results, as evidenced by the high organic traffic percentages across multiple rounds, peaking at 83.40% in Round 3. This experience has honed my skills in tracking and analyzing web performance metrics, allowing me to make informed adjustments to improve conversion rates.

Throughout the simulation, I implemented various strategies to enhance user experience and engagement on the website. I successfully created and edited web pages, ensuring they were optimized for both search engines and user interaction. My ability to adapt content dynamically and utilize effective calls-to-action has been instrumental in driving conversions. This experience has solidified my understanding of the importance of continuous improvement in web marketing efforts.