Digital Marketer

FRANCE

Amel OULD BABA ALI

Date of completion

28 Jan 2025

Decisions

+106

Profit

139,981

Ranking in course

2 out of 40

Web Simulation

Web Development and Optimization

In my recent simulation, I successfully generated a profit of $115,955 through my website, achieving 2,170 conversions and 4,713 leads. I focused on building a structured, user-friendly website while implementing SEO best practices to enhance visibility. My efforts in tracking and analyzing web performance metrics allowed me to make informed adjustments that improved conversion rates significantly.

I prioritized user experience and design, ensuring a quality layout and ease of navigation. My strategic approach to content management led to a notable increase in engagement, as reflected in the diverse traffic sources, including 67.97% organic traffic in Round 4. This experience has equipped me with the skills to optimize websites effectively and drive substantial results.

Total Traffic (%)

Conversions

2,170

Profit

115,955

Pages

16

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SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed to generate a profit of $286 from my ads campaign, achieving 16 conversions with a click-through rate (CTR) of 6.00%. I focused on conducting thorough keyword research and creating engaging PPC ads that resonated with the target audience. My ability to adjust CPC bidding strategies contributed to maximizing ROI across campaigns.

I tracked ad performance metrics diligently, utilizing A/B testing to refine ad effectiveness. This hands-on experience has enhanced my skills in ad relevance and quality score, ensuring that my campaigns not only attract clicks but also drive meaningful conversions.

Conversions

16

Profit

286

CTR

6.00%

Campaigns

3

Email Simulation

Email Marketing Strategy Development

In my email marketing simulation, I achieved a profit of $23,740 with 397 conversions and an impressive open rate of 103,977. I crafted compelling subject lines and body content, effectively segmenting audience groups for targeted campaigns. This strategic approach allowed me to engage users and drive conversions significantly.

I implemented A/B testing to optimize email performance, measuring key metrics such as open rates and click-through rates. My experience in integrating email marketing with other digital channels has equipped me with the skills to enhance audience targeting and retention, ultimately turning interactions into sales.

Conversions

397

Profit

23,740

Opens

103,977

Campaigns

30

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