Digital Marketer

UNITED ARAB EMIRATES

Jana Gebrayel

I am a senior marketing student with a minor in data analytics at the Lebanese American University. I have a strong foundation in business analytics, having led the Business Analytics Club at LAU and worked on marketing research projects that blend data-driven decision-making with strategic insights.

Date of completion

12 Feb 2025

School

Simbound

Jana Gebrayel
Web
SEA
Email
Simbound

Decisions

+556

Profit

221,839

Ranking in course

1 out of 301

Web Simulation

Web Performance Overview

In my recent digital marketing simulation, I successfully generated a profit of $223,520 through my website, achieving 4,166 conversions and 7,482 leads. My focus on SEO optimization and user experience allowed me to enhance the website's visibility and engagement, leading to a conversion rate that reflects my ability to turn visitors into customers. I implemented various strategies, including dynamic content management and performance tracking, to ensure continuous improvement.

Throughout the simulation, I prioritized key performance metrics, such as organic traffic, which peaked at 64.93% in Round 2. By analyzing user behavior and adjusting design elements, I was able to significantly improve conversion rates. My commitment to optimizing the website's structure and content has equipped me with the skills necessary to create user-friendly and effective digital platforms.

Total Traffic (%)

Conversions

4,166

Profit

223,520

Pages

27

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SEA Simulation

Advertising Campaign Insights

During the simulation, I managed to run multiple ad campaigns, although I faced challenges with a total profit of -$6,326 and 152 conversions. My focus was on conducting thorough keyword research and creating engaging PPC ads. Despite the negative profit, I learned valuable lessons in budget allocation and CPC bidding strategies, which will inform my future campaigns.

The ad campaigns achieved a CTR of 4.10%, indicating that my ads were relevant and engaging to the target audience. I utilized A/B testing to refine ad performance, which is crucial for optimizing future campaigns. This experience has strengthened my understanding of the importance of continuous monitoring and adjustment in advertising strategies to maximize ROI.

Conversions

152

Profit

-6,326

CTR

4.10%

Campaigns

8

Email Simulation

Email Marketing Effectiveness

In my email marketing efforts, I achieved a profit of $4,645 with 86 conversions and an impressive open rate of 17,278. Crafting compelling subject lines and targeted content allowed me to engage effectively with my audience. I segmented my email lists to ensure that the right messages reached the right people, which significantly contributed to my conversion success.

The integration of A/B testing in my email campaigns enabled me to optimize content and improve engagement rates. This experience has equipped me with the skills to measure and analyze email performance metrics, ensuring that future campaigns are even more effective in driving conversions and retaining customers.

Conversions

86

Profit

4,645

Opens

17,278

Campaigns

9

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