Digital Marketer

CANADA

Byron Morawski

I am a seasoned digital marketer with several years of experience in the automotive industry. I hold two diplomas, and soon BBA degree.

Date of completion

12 Mar 2025

Decisions

+749

Profit

149,489

Ranking in course

3 out of 31

Web Simulation

Web Development and Optimization

In my recent digital marketing simulation, I successfully generated a profit of $136,785 through my website, achieving 2,426 conversions and 4,631 leads. My focus on SEO optimization and user experience allowed me to enhance the website's visibility and engagement, with organic traffic accounting for 63.12% in the first round. I implemented strategic content adjustments that significantly improved conversion rates, demonstrating my ability to turn visitors into leads effectively.

Throughout the simulation, I tracked and analyzed web performance metrics, which informed my decisions on content and design enhancements. By the final round, I maintained a consistent approach to optimizing the website, ensuring a user-friendly experience that facilitated higher engagement. My efforts culminated in a total of 2,757 conversions, showcasing my proficiency in web development and optimization strategies.

Total Traffic (%)

Conversions

2,426

Profit

136,785

Pages

17

Sponsored

The Grape Escape

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The Grape Escape

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https://www.thegrapeescape.com/us/huawei-tablet

Latest Tablet - Hauwei S7 Pro

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Sponsored

The Grape Escape

The Grape Escape

https://www.thegrapeescape.com/us/huawei-tablet

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Matepad display delivers vibrant colours & smooth visuals, & a 9000s processor chip.

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Apple Ipad Pro Tablet Upgrade

https://www.thegrapeescape.com/us/apple-tablet

iPad Apple tablet pro with Power, Performance & Portability. Shop Now for the Best Deals!

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Lenovo Thinkpad Tablets Sale

https://www.thegrapeescape.com/us/lenovo-tablet

Get the ThinkPad X12 Detachable with Pen Support at an unbeatable deal for $289.99 BUY Now

By The Grape Escape

keyword 1, keyword 2

Lenovo Thinkpad Tablet Deals

https://www.thegrapeescape.com/us/lenovo-tablet

Sleek design, fast processor, vivid display, long battery for work & play at a low price

By The Grape Escape

keyword 1, keyword 2

Light Sony Xperia Z4 Tablet

https://www.thegrapeescape.com/us/sony-tablet

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SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed a series of PPC ad campaigns that yielded a profit of $10,520 with 271 conversions and a click-through rate (CTR) of 4.60%. My approach involved conducting thorough keyword research and crafting engaging ad copy that resonated with the target audience. I effectively adjusted CPC bidding strategies to maximize ROI, demonstrating my ability to allocate budgets efficiently across campaigns.

I utilized A/B testing to optimize ad performance, ensuring that each campaign was fine-tuned for maximum impact. By closely monitoring performance metrics, I was able to make data-driven decisions that enhanced ad relevance and quality scores. This experience has equipped me with the skills necessary to create and manage successful PPC campaigns that drive conversions and achieve business objectives.

Conversions

271

Profit

10,520

CTR

4.60%

Campaigns

5

Email Simulation

Email Marketing Strategy and Execution

In my email marketing efforts, I generated a profit of $2,184 from 60 conversions, achieving an impressive open rate of 21,366. I focused on crafting compelling subject lines and body content that engaged the audience effectively. By segmenting my audience for targeted campaigns, I ensured that the right messages reached the right people, enhancing overall engagement and conversion rates.

I implemented A/B testing to refine my email strategies, measuring performance metrics such as open rates and click-through rates. This analytical approach allowed me to integrate email marketing seamlessly with other digital channels, maximizing the impact of my campaigns. My experience in email marketing has strengthened my ability to turn interactions into sales and foster customer retention.

Conversions

60

Profit

2,184

Opens

21,366

Campaigns

9

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