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Digital Marketer
UNITED KINGDOM
Abdullah AlJohani
I’m Abdullah AlJohani, currently pursuing an MA in Corporate Communications, Marketing, and Public Relations at the University of Leeds. Throughout my course, I’ve developed strong skills in campaign planning, stakeholder engagement, and digital strategy. I hold an online diploma in Event Management and a certificate in Marketing Communication from the Furage Virtual Simulation with the NSW Government.
I'm particularly interested in gaining experience in the advertising and PR industries, especially in roles like Advertising Account Executive, digital marketing or PR. I’m eager to work on real-world campaigns where I can apply my communication, teamwork, and analytical skills to help brands grow and connect with their audiences.
Date of completion
20 Mar 2025
School
Leeds University Business School
Decisions
+286
Profit
55,724
Ranking in course
3 out of 48
Website Optimization and Performance Analysis
In my recent digital marketing simulation, I successfully generated a profit of $40,500 through my website, achieving 937 conversions. My focus on SEO optimization and user-friendly design led to a total conversion rate of 1476 across various channels. I implemented strategies to enhance visibility, resulting in a significant organic traffic percentage of 73.17% in Round 1, which gradually evolved through subsequent rounds.
I prioritized user experience by dynamically managing website content and tracking performance metrics. My efforts in improving conversion rates were evident as I adjusted content and design based on analytical insights. This experience has equipped me with the skills to build and optimize structured websites that effectively convert visitors into leads.
Total Traffic (%)
Conversions
937
Profit
40,500
Pages
4
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PPC Campaign Management and Optimization
During my simulation, I managed to achieve a profit of $12,099 from my ads campaigns, with a total of 524 conversions and a click-through rate (CTR) of 4.60%. I focused on conducting thorough keyword research and creating engaging ad copy, which contributed to the overall success of my campaigns. My strategic adjustments in CPC bidding further enhanced the return on investment.
I utilized A/B testing to optimize ad performance, ensuring that my campaigns were both relevant and effective. This experience has honed my ability to track and analyze ad performance metrics, allowing me to make data-driven decisions that maximize campaign effectiveness and budget efficiency.
Conversions
524
Profit
12,099
CTR
4.60%
Campaigns
11
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Email Marketing Strategy and Engagement
In my email marketing efforts, I generated a profit of $675 with 15 conversions and an impressive open rate of 7,221. I crafted compelling subject lines and body content, effectively segmenting my audience for targeted campaigns. This approach not only increased engagement but also contributed to the overall success of my marketing strategy.
I implemented A/B testing to refine my email content, measuring performance metrics to ensure optimal results. This experience has strengthened my skills in integrating email marketing with other digital channels, ultimately driving conversions and enhancing customer retention.
Conversions
15
Profit
675
Opens
7,221
Campaigns
3
Social Media Marketing and Engagement
In my social media marketing simulation, I achieved a profit of $2,450 with 319 conversions. My focus was on creating engaging content and utilizing paid social ads effectively. I tracked engagement metrics, which allowed me to optimize my posting schedules for maximum reach and interaction.
The experience taught me the importance of content virality and engagement in building brand awareness. I successfully implemented strategies that expanded my audience reach, demonstrating my ability to create shareable and interactive content that resonates with users.
Conversion Rate (%) / Gross Profit
Conversions
319
Profit
2,450
Campaigns
2
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Abdullah AlJohani
2025-03-14 21:53:53
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Abdullah AlJohani
2025-03-14 21:58:47
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2 Comments
Abdullah AlJohani
2025-03-14 22:00:55
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2 Comments
Abdullah AlJohani
2025-03-14 22:01:48
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2 Comments
Abdullah AlJohani
2025-03-14 22:13:38
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Abdullah AlJohani
2025-03-24 15:49:28
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Abdullah AlJohani
2025-03-24 15:51:00
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3 Comments
Abdullah AlJohani
2025-03-24 15:52:54
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3 Comments
Abdullah AlJohani
2025-03-24 15:54:44
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