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Digital Marketer
UNITED KINGDOM
Arjun Rajasekharan
Ex Brand Manager with an MBA in Marketing & Operations, certification in Digital Marketing and Analytics from Indian School Of Business and currently perusing MSc in Consumer Analytics & Marketing Strategy
Date of completion
16 May 2025
School
Leeds University Business School
Decisions
+48
Profit
78,451
Ranking in course
5 out of 52
Web Development and Optimization Success
In my recent digital marketing simulation, I successfully generated a profit of $24,040 through my website, achieving 390 conversions and 642 leads. My focus on SEO optimization and user-friendly design allowed me to enhance the website's visibility and engagement. I effectively tracked performance metrics, which guided my adjustments to improve conversion rates.
Throughout the simulation, I implemented various strategies across five rounds, with notable performance in Round 1, where organic traffic contributed 44.59% to my conversions. By continuously optimizing content and design, I was able to maintain a structured approach that significantly improved user experience and engagement.
Total Traffic (%)
Conversions
390
Profit
24,040
Pages
5
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PPC Advertising Campaign Management
During the simulation, I managed to generate a profit of $14,451 from my SEA campaigns, achieving 353 conversions with a click-through rate (CTR) of 5.30%. My ability to conduct keyword research and create engaging ad copy played a crucial role in driving traffic and conversions. I also utilized A/B testing to refine ad performance.
The ads I created were strategically designed to attract clicks and maximize ROI. By analyzing performance metrics, I was able to adjust my CPC bidding strategies effectively, ensuring budget efficiency across my campaigns. This experience has strengthened my skills in managing PPC campaigns and optimizing for better results.
Conversions
353
Profit
14,451
CTR
5.30%
Campaigns
2
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apple tablet
Best Price / Value Ratio
Brand: apple
350.00$
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samsung tablet
Best Price / Value Ratio
Brand: samsung
300.00$
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lenovo tablet
Best Price / Value Ratio
Brand: lenovo
290.00$
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Up to 20% Discount On Tablets...Even Apple...!!!
apple tablet
Best Price / Value Ratio
Brand: apple
350.00$
Buy Now
Sale
samsung tablet
Best Price / Value Ratio
Brand: samsung
300.00$
Buy Now
Sale
lenovo tablet
Best Price / Value Ratio
Brand: lenovo
290.00$
Buy Now
Sale
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Make The Smart Move Before Your Friends Clear Out Our Stock
Up to 20% Discount On Tabs...Even On Apple...!!!
apple tablet
Best Price / Value Ratio
Brand: apple
350.00$
Buy Now
Sale
samsung tablet
Best Price / Value Ratio
Brand: samsung
300.00$
Buy Now
Sale
lenovo tablet
Best Price / Value Ratio
Brand: lenovo
290.00$
Buy Now
Sale
Make The Smart Move
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Email Marketing Campaign Effectiveness
In my simulation, I focused on email marketing, achieving an impressive 3,185 opens despite not generating direct profit or conversions. This highlights my ability to craft compelling subject lines and engaging content that resonates with the audience. I segmented my audience effectively to enhance targeting.
By implementing A/B testing, I aimed to optimize my email campaigns for better performance. Although direct conversions were not realized, the high open rate indicates strong engagement potential. This experience has equipped me with valuable insights into integrating email marketing with other digital channels for future campaigns.
Conversions
0
Profit
0
Opens
3,185
Campaigns
3
Social Media Marketing Engagement
In my social media marketing efforts, I achieved a profit of $39,960 with 1,116 conversions, showcasing my ability to create engaging content and manage social campaigns effectively. My focus on tracking engagement metrics allowed me to optimize my strategies for maximum reach.
In Round 5, I recorded a gross profit of $28,800, demonstrating the success of my paid social ads. By implementing social listening and audience interaction, I was able to foster brand awareness and drive significant engagement, reinforcing my skills in managing social media campaigns.
Conversion Rate (%) / Gross Profit
Conversions
1,116
Profit
39,960
Campaigns
1
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Arjun Rajasekharan
2025-05-16 19:23:51
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