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Digital Marketer
UNITED KINGDOM
janhavi basangar
I am Janhavi Basangar, an MSc Marketing Management and Advertising student at the Leeds University Business School. I have done my Bachelors in Multimedia and Communication from Ramnarain Ruia College, Mumbai. I am extremely passionate about social media and have had some experience working in the industry during my bachelors. My passion for media and marketing has led me to choose this course at the University of Leeds and I look forward to expanding my knowledge and understanding of marketing through the same. I would more than happy to gain insights regarding the UK job market and communications on a global level and would appreciate any opportunity that would allow me to do so.
Date of completion
07 Apr 2025
School
Leeds University Business School
Decisions
+111
Profit
17,864
Ranking in course
12 out of 25
Website Optimization and Performance Analysis
In my recent simulation, I successfully generated a profit of $19,450 through my website, achieving 104 conversions and 61 leads. I focused on enhancing user experience and optimizing content, which resulted in a significant increase in organic traffic, peaking at 73.79% in Round 2. My strategic adjustments in design and content led to improved conversion rates, demonstrating my ability to turn visitors into customers effectively.
I implemented SEO best practices, which contributed to a well-structured website that attracted diverse traffic sources. My analysis of performance metrics allowed me to make data-driven decisions, ensuring continuous improvement. This experience has equipped me with the skills to build user-friendly websites that not only engage visitors but also drive conversions.
Total Traffic (%)
Conversions
104
Profit
19,450
Pages
5
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PPC Campaign Management and Optimization
During the simulation, I managed to run two ad campaigns, although I faced challenges with a total profit of -$1,586 and only 5 conversions. My focus was on conducting keyword research and creating engaging ad copy, which resulted in a click-through rate (CTR) of 5.80%. Despite the initial setbacks, I utilized A/B testing to refine my strategies and improve ad performance.
I learned the importance of budget efficiency and the need for continuous monitoring of campaign metrics. This experience has enhanced my ability to create relevant ads that resonate with the target audience, ultimately driving better ROI in future campaigns.
Conversions
5
Profit
-1,586
CTR
5.80%
Campaigns
2
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Email Marketing Strategy and Engagement
In my email marketing efforts, I achieved an impressive open rate with 397 opens, although I did not generate conversions. This experience allowed me to focus on crafting compelling subject lines and body content, which are crucial for engaging the audience. I also explored audience segmentation to tailor my campaigns effectively.
By integrating A/B testing into my email strategy, I aimed to optimize performance and improve engagement rates. This simulation has provided me with valuable insights into the effectiveness of email marketing and its potential to drive conversions when executed correctly.
Conversions
0
Profit
0
Opens
397
Campaigns
2