Digital Marketer

UNITED KINGDOM

janhavi basangar

I am Janhavi Basangar, an MSc Marketing Management and Advertising student at the Leeds University Business School. I have done my Bachelors in Multimedia and Communication from Ramnarain Ruia College, Mumbai. I am extremely passionate about social media and have had some experience working in the industry during my bachelors. My passion for media and marketing has led me to choose this course at the University of Leeds and I look forward to expanding my knowledge and understanding of marketing through the same. I would more than happy to gain insights regarding the UK job market and communications on a global level and would appreciate any opportunity that would allow me to do so.

Date of completion

28 Apr 2025

School

Leeds University Business School

Leeds University Business School

Decisions

+143

Profit

39,231

Ranking in course

3 out of 25

Web Simulation

Website Optimization and Performance Analysis

In my recent digital marketing simulation, I successfully generated a profit of $35,970 through my website, achieving 178 conversions and 142 leads. My focus on SEO optimization and user-friendly design allowed me to enhance the website's visibility and engagement. I effectively tracked performance metrics, leading to a total of 192 conversions across various channels.

Throughout the simulation, I implemented strategic adjustments to improve conversion rates, utilizing insights from web performance data. My efforts in creating a structured website and optimizing content resulted in a significant increase in organic traffic, with a peak of 73.79% in Round 2. This experience has equipped me with the skills to build and manage high-performing websites.

Total Traffic (%)

Conversions

178

Profit

35,970

Pages

7

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SEA Simulation

PPC Campaign Management and Optimization

During the simulation, I managed a PPC ad campaign that resulted in a profit of -$4,059, with 14 conversions and a CTR of 5.70%. I focused on conducting keyword research and creating engaging ad copy to improve ad relevance. Despite the initial loss, I gained valuable insights into budget allocation and CPC bidding strategies.

I utilized A/B testing to optimize ad performance, adjusting campaigns based on real-time metrics. This hands-on experience has enhanced my ability to track and analyze ad performance, ensuring that future campaigns are more effective in driving conversions and maximizing ROI.

Conversions

14

Profit

-4,059

CTR

5.70%

Campaigns

3

SMM Simulation

Social Media Marketing and Engagement Metrics

In the social media marketing simulation, I achieved a profit of $7,320 with 51 conversions. My focus was on creating engaging content and utilizing paid social ads effectively. I tracked engagement metrics, which allowed me to optimize posting schedules for maximum reach and interaction.

The experience underscored the importance of content virality and audience engagement in driving brand awareness. By analyzing performance data, I developed strategies to enhance ad performance and ROI, equipping me with the skills necessary for successful social media campaigns in the future.

Conversion Rate (%) / Gross Profit

Conversions

51

Profit

7,320

Campaigns

3

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Brand: samsung

700.00£

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Best Price / Value Ratio

Brand: sony

400.00£

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Best Price / Value Ratio

Brand: apple

600£

Buy Now

-20%

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Best Price / Value Ratio

Brand: samsung

700.00£

Buy Now

-20%

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samsung tablet

samsung tablet

Best Price / Value Ratio

Brand: samsung

700.00£

Buy Now

-20%

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Power Meets Precision with the Sony Tablets. Get yours now at 20% off, only at Tabletto!

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sony tablet

Best Price / Value Ratio

Brand: sony

400.00£

Buy Now

-20%

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sony tablet

sony tablet

Best Price / Value Ratio

Brand: sony

400.00£

Buy Now

-20%

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Email Simulation

Email Marketing Strategy and Engagement

In my email marketing efforts, I achieved a total of 1,879 opens, although no conversions were recorded. This experience allowed me to focus on crafting compelling subject lines and body content, as well as segmenting audience groups for targeted campaigns. I implemented A/B testing to refine my approach and improve engagement rates.

By integrating email marketing with other digital channels, I aimed to enhance overall campaign effectiveness. This simulation has provided me with a solid foundation in measuring email performance metrics, which will be crucial for future campaigns aimed at driving conversions and customer retention.

Conversions

0

Profit

0

Opens

1,879

Campaigns

9

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