Digital Marketer

UNITED KINGDOM

Yanchen Ji

Date of completion

21 Apr 2025

School

Leeds University Business School

Leeds University Business School

Decisions

+351

Profit

36,013

Ranking in course

4 out of 25

Web Simulation

Website Optimization and Performance Analysis

In my recent digital marketing simulation, I successfully built and optimized a user-friendly website, achieving a total profit of $28,363 and 933 conversions. My focus on SEO best practices resulted in a significant organic traffic contribution of 78.39% in Round 1, which gradually evolved to 47.63% by Round 5. I effectively managed website content, leading to a total of 603 conversions from web visitors, demonstrating my ability to enhance user experience and drive engagement.

I tracked and analyzed web performance metrics throughout the simulation, allowing me to make informed adjustments to improve conversion rates. My strategic approach to content and design adjustments resulted in a steady increase in leads, totaling 333. This experience has equipped me with the skills to implement effective SEO strategies, optimize user experience, and ultimately convert visitors into loyal customers.

Total Traffic (%)

Conversions

603

Profit

28,363

Pages

6

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SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed multiple PPC ad campaigns, generating a profit of $6,990 and achieving 321 conversions. My ability to conduct keyword research and create engaging ad copy led to a click-through rate (CTR) of 4.70%. I utilized A/B testing to optimize ad performance, ensuring that my campaigns were both effective and budget-efficient.

By tracking key performance metrics, I was able to adjust CPC bidding strategies, maximizing ROI across my campaigns. The insights gained from this experience have strengthened my skills in ad relevance, quality score optimization, and conversion rate improvement, making me adept at driving traffic and conversions through targeted advertising.

Conversions

321

Profit

6,990

CTR

4.70%

Campaigns

4

SMM Simulation

Social Media Marketing Engagement

In my social media marketing simulation, I created and managed engaging content, resulting in a profit of $488 and 31 conversions. My focus on tracking engagement metrics allowed me to understand audience interactions better, culminating in a gross profit of $1,488 in Round 5. This experience has strengthened my ability to create shareable content that resonates with users.

I effectively utilized paid social ads, achieving a conversion rate of 4.67% in Round 5. By optimizing posting schedules and implementing social listening strategies, I was able to expand brand awareness and audience reach. This simulation has equipped me with the skills necessary to drive engagement and maximize ROI in social media campaigns.

Conversion Rate (%) / Gross Profit

Conversions

31

Profit

488

Campaigns

0

Yanchen Ji

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Yanchen Ji

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Email Simulation

Email Marketing Campaign Execution

In my email marketing efforts, I crafted compelling subject lines and body content, resulting in a total profit of $172 from 9 conversions. My focus on audience segmentation allowed me to tailor campaigns effectively, achieving an impressive open rate of 1,919. This experience has honed my skills in creating engaging email content that resonates with target audiences.

I implemented A/B testing to optimize my email campaigns, measuring performance through key metrics such as open rates and conversions. The integration of email marketing with other digital channels has further enhanced my ability to drive engagement and retention, showcasing my capability to turn email interactions into valuable customer relationships.

Conversions

9

Profit

172

Opens

1,919

Campaigns

4

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