Digital Marketer

UNITED KINGDOM

Sneha Das

Marketer

Date of completion

27 Feb 2025

School

Leeds University Business School

Leeds University Business School

Decisions

+83

Profit

11,090

Ranking in course

23 out of 48

Web Simulation

Web Performance Overview

In my recent digital marketing simulation, I successfully generated a profit of $11,090 through my website, achieving 186 conversions and 240 leads. My focus on SEO optimization and user-friendly design allowed me to enhance the website's visibility and engagement. The performance metrics indicate a strong organic traffic contribution of 63.88% in Round 1, which improved to 69.70% in Round 2, showcasing my ability to adapt and optimize strategies effectively.

I implemented various strategies to improve conversion rates, including dynamic content management and targeted calls-to-action. The data reflects a significant engagement from referral traffic, which accounted for 34.99% in Round 1 and decreased to 27.38% in Round 2, indicating a need for continuous improvement in referral strategies. Overall, my experience in this simulation has strengthened my skills in web performance analysis and conversion optimization.

Total Traffic (%)

Conversions

186

Profit

11,090

Pages

9

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SEA Simulation

Ad Campaign Performance Analysis

During the simulation, I launched two ad campaigns focused on promoting high-quality tablets, achieving a click-through rate (CTR) of 3.60%. Although I did not generate profit or conversions from these campaigns, the ads were designed with engaging copy and targeted keywords, reflecting my understanding of effective PPC strategies. The ads received a quality score of 4, indicating their relevance and potential effectiveness in attracting clicks.

I focused on optimizing my ad campaigns by analyzing performance metrics and adjusting bidding strategies. While the current results show room for improvement, my experience in managing these campaigns has equipped me with the skills to conduct keyword research, create compelling ad copy, and utilize A/B testing for future optimizations. This simulation has enhanced my ability to drive better ROI through strategic ad management.

Conversions

0

Profit

0

CTR

3.60%

Campaigns

2

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