Digital Marketer

UNITED KINGDOM

Sneha Das

Marketer

Date of completion

19 May 2025

School

Leeds University Business School

Leeds University Business School

Decisions

+89

Profit

31,814

Ranking in course

16 out of 53

Web Simulation

Web Development and Optimization Success

In my recent simulation, I successfully generated a profit of $29,390 through my website, achieving 508 conversions and 734 leads. My focus on SEO optimization and user-friendly design allowed me to enhance the website's visibility and engagement. I effectively utilized various traffic sources, with organic traffic accounting for 63.88% in Round 1 and peaking at 69.70% in Round 2, demonstrating my ability to attract and retain visitors.

I continuously tracked and analyzed performance metrics, leading to strategic adjustments that improved conversion rates. My efforts in managing website content dynamically contributed to a total of 512 conversions across all rounds. This experience has equipped me with the skills to build and optimize structured websites that drive significant user engagement and profitability.

Total Traffic (%)

Conversions

508

Profit

29,390

Pages

9

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SEA Simulation

PPC Advertising Campaign Management

During my simulation, I managed a PPC advertising campaign that resulted in a profit of -$806, with 4 conversions and a CTR of 3.90%. Although the profit was negative, this experience taught me valuable lessons in keyword research, ad copy optimization, and CPC bidding strategies. I created two ad campaigns that aimed to engage users effectively, focusing on improving ad relevance and quality scores.

I tracked the performance metrics closely, allowing me to identify areas for improvement. This hands-on experience has enhanced my ability to conduct A/B testing and optimize ad performance, ensuring that future campaigns can achieve better ROI and drive higher conversion rates.

Conversions

4

Profit

-806

CTR

3.90%

Campaigns

2

SMM Simulation

Social Media Marketing Engagement

In my social media marketing simulation, I achieved a profit of $3,230 with 89 conversions. My focus was on creating engaging content and utilizing paid social ads effectively. In Round 5, I recorded a gross profit of $2,170, demonstrating my ability to optimize campaigns for maximum reach and engagement.

I tracked engagement metrics closely, which allowed me to refine my strategies and enhance brand awareness. This experience has equipped me with the skills to create shareable content and implement effective social listening techniques, ensuring that I can foster a strong online presence and community engagement.

Conversion Rate (%) / Gross Profit

Conversions

89

Profit

3,230

Campaigns

0

Sneha Das

Sneha Das

2025-05-19 14:26:02

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19 Likes

7 Comments

Sneha Das

Sneha Das

2025-05-19 14:32:57

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10 Likes

6 Comments

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Email Simulation

Email Marketing Campaign Execution

In my simulation, I executed two email campaigns that resulted in 0 conversions but achieved 454 opens. This experience highlighted the importance of crafting compelling subject lines and body content to engage the audience effectively. I focused on audience segmentation to ensure targeted messaging, which is crucial for improving open rates and conversions.

Although the immediate results were not as expected, I learned the significance of integrating email marketing with other digital channels and the value of A/B testing for optimization. This experience has equipped me with the skills to enhance future email campaigns, aiming for higher engagement and conversion rates.

Conversions

0

Profit

0

Opens

454

Campaigns

2

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