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Obaed, Abdullah Al
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Digital Marketer
UNITED KINGDOM
Abdullah Al Obaed
A proactive and creative Digital Marketing undergraduate with hands-on experience in campaign planning, content creation, audience engagement, and internal communications. Skilled in social media strategy, data-driven marketing, and event management, with a strong ability to analyse consumer behavior and execute multi-channel campaigns. Experienced in collaborating with internal teams, briefing external agencies, and managing digital communication strategies. Passionate about building brand presence, driving audience engagement, and delivering measurable results.
Date of completion
20 Apr 2025
School
Aston University
Decisions
+224
Profit
68,979
Ranking in course
1 out of 13
Web Development and Optimization Success
In my recent digital marketing simulation, I successfully generated a profit of $28,163 through my website, achieving 487 conversions and 965 leads. My focus on SEO optimization and user experience allowed me to enhance the website's visibility and engagement, leading to a total of 674 conversions. I implemented various strategies to track and analyze web performance metrics, which significantly improved conversion rates.
Throughout the simulation, I optimized the website's content dynamically, ensuring a user-friendly layout that facilitated navigation. By utilizing effective keywords and meta descriptions, I was able to enhance the site's organic traffic, with notable performance in rounds 1, 3, and 4, where organic traffic reached 69.54%, 66.01%, and 68.97%, respectively. This experience has equipped me with the skills to build and optimize structured websites that drive results.
Total Traffic (%)
Conversions
487
Profit
28,163
Pages
4
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Obaed, Abdullah Al
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PPC Advertising Campaign Management
During the simulation, I managed to generate a profit of $5,179 from my SEA campaigns, achieving 178 conversions with a click-through rate (CTR) of 4.70%. My approach involved conducting thorough keyword research and creating engaging PPC ads that resonated with the target audience. I effectively tracked ad performance metrics, allowing for strategic adjustments that maximized ROI.
I implemented A/B testing to optimize ad performance, ensuring that my campaigns were both relevant and high-quality. The ability to manage CPC bidding strategies effectively contributed to the overall success of my campaigns. This experience has honed my skills in ad relevance, budget efficiency, and conversion rate optimization, making me well-prepared for future digital marketing challenges.
Conversions
178
Profit
5,179
CTR
4.70%
Campaigns
6
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Email Marketing Campaign Effectiveness
In my email marketing efforts, I achieved a profit of $423 with 9 conversions and an impressive open rate of 2,678. My focus on crafting compelling subject lines and body content allowed me to engage the audience effectively. I segmented my audience for targeted campaigns, which significantly improved the relevance of my messaging.
I also implemented A/B testing to refine my email strategies, measuring performance metrics to ensure continuous improvement. The integration of email marketing with other digital channels enhanced my overall marketing efforts, demonstrating my ability to turn email interactions into valuable conversions. This experience has strengthened my skills in audience targeting and engagement.
Conversions
9
Profit
423
Opens
2,678
Campaigns
5
Social Media Marketing Campaign Success
In my social media marketing simulation, I achieved a profit of $35,214 with 711 conversions. My ability to create engaging content and utilize paid social ads effectively contributed to a significant increase in brand awareness and audience interaction. I tracked engagement metrics closely, allowing me to optimize posting schedules for maximum reach.
Throughout the simulation, I focused on content virality and engagement, which resulted in successful paid social campaigns. The experience has enhanced my skills in managing social media content and implementing strategies that drive engagement and conversions, preparing me for future roles in digital marketing.
Conversion Rate (%) / Gross Profit
Conversions
711
Profit
35,214
Campaigns
6
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