Digital Marketer

FRANCE

Fabrice KATENDE BAMPENDE

Etudiant en master 1 ULCO Avec un master en Econométrie et Statistique

Date of completion

15 Mar 2025

Decisions

+260

Profit

16,157

Ranking in course

12 out of 16

Web Simulation

Web Development and Optimization

In my recent digital marketing simulation, I successfully generated a profit of $9,792 through my website, achieving 264 conversions and 395 leads. My focus on SEO optimization and user experience allowed me to enhance the website's visibility and engagement, with organic traffic accounting for 81.69% in the first round. I implemented strategic content adjustments that significantly improved conversion rates, demonstrating my ability to turn visitors into leads effectively.

Throughout the simulation, I tracked and analyzed web performance metrics, which guided my decisions in optimizing the website structure and content dynamically. By the final round, I maintained a consistent approach to improving user experience, resulting in a well-structured site that facilitated higher engagement and conversion rates. This experience has equipped me with the skills to build and optimize user-friendly websites that drive business success.

Total Traffic (%)

Conversions

264

Profit

9,792

Pages

4

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SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed multiple ad campaigns, resulting in a total profit of -$2,278 with 114 conversions and a CTR of 4.80%. My learning goals included conducting keyword research and optimizing PPC ads, which I applied to create engaging ad copy. Despite the challenges, I utilized A/B testing to refine my strategies and improve ad performance, showcasing my adaptability in a competitive environment.

I focused on budget efficiency and smart allocation across campaigns, which allowed me to track performance metrics effectively. Although the profit was negative, the insights gained from analyzing CTR and conversion rates have been invaluable. This experience has strengthened my ability to create relevant ads that resonate with target audiences, ultimately driving better ROI in future campaigns.

Conversions

114

Profit

-2,278

CTR

4.80%

Campaigns

7

SMM Simulation

Social Media Marketing Engagement

In my social media marketing simulation, I generated a profit of $3,249 with 65 conversions. My learning goals included creating engaging content and utilizing paid social ads effectively. I tracked engagement metrics, which allowed me to optimize my posting schedules for maximum reach. The results demonstrated my ability to create shareable content that resonates with audiences.

I focused on content virality and engagement, which led to successful paid social campaigns. By analyzing performance metrics, I was able to refine my strategies and enhance brand awareness. This experience has equipped me with the skills to manage social media campaigns that drive engagement and foster community growth, making me a strong candidate for digital marketing roles.

Conversion Rate (%) / Gross Profit

Conversions

65

Profit

3,249

Campaigns

0

Fabrice KATENDE BAMPENDE

Fabrice KATENDE BAMPENDE

2025-03-12 09:53:50

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post
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4 Likes

4 Comments

Fabrice KATENDE BAMPENDE

Fabrice KATENDE BAMPENDE

2025-03-15 10:44:11

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post
apple tablet

Featured

apple tablet

329.99$

3 Likes

1 Comments

Email Simulation

Email Marketing Strategy Development

In my email marketing efforts, I achieved a profit of $5,394 with 530 conversions and an impressive open rate of 96,804. My focus was on crafting compelling subject lines and body content, which significantly enhanced audience engagement. By segmenting my audience for targeted campaigns, I was able to deliver personalized messages that resonated with recipients, leading to higher conversion rates.

I implemented A/B testing to optimize my email strategies, measuring performance metrics such as open rates and CTR. This hands-on experience has equipped me with the skills to integrate email marketing with other digital channels effectively. The success of my campaigns demonstrates my ability to turn email interactions into meaningful engagement and sales, making me a valuable asset in any digital marketing team.

Conversions

530

Profit

5,394

Opens

96,804

Campaigns

20

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