Digital Marketer

FRANCE

Lucas Hurlain

I am a third-year student in the BUT TC program at IUT of Metz, Université de Lorraine, and currently a digital marketing intern at POST Luxembourg. I am participating in Simbound to enhance my skills in e-commerce, SEM, and online advertising through real-world simulations. Passionate about customer experience, SEO, and data-driven marketing, I aim to apply my expertise in conversion optimization, analytics, and digital strategy to maximize performance in a competitive environment.

Date of completion

03 Apr 2025

Lucas Hurlain
Web
SEA

Decisions

+730

Profit

38,627

Ranking in course

2 out of 32

Web Simulation

Web Development and Optimization Success

In my recent digital marketing simulation, I successfully generated a profit of $39,477 through my website, achieving 874 conversions and 2,323 leads. My focus on SEO optimization and user experience led to a significant increase in organic traffic, with organic visits reaching 41.63% in Round 1 and peaking at 55.73% in Round 2. I implemented dynamic content management strategies that enhanced user engagement and improved conversion rates, demonstrating my ability to turn visitors into leads effectively.

I meticulously tracked web performance metrics, allowing me to make informed adjustments to content and design. My efforts resulted in a total of 885 conversions, showcasing my capability to optimize website performance. By focusing on user-friendly design and strategic content placement, I was able to enhance the overall user experience, which is crucial for driving engagement and achieving business goals.

Total Traffic (%)

Conversions

874

Profit

39,477

Pages

21

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SEA Simulation

PPC Advertising Campaign Management

During my simulation, I managed a total of 11 ad campaigns, focusing on creating engaging PPC ads that drove traffic and conversions. Despite facing challenges, I achieved a click-through rate (CTR) of 3.30% with 11 conversions, demonstrating my ability to craft relevant and compelling ad copy. My strategic approach to keyword selection and CPC bidding allowed me to optimize budget allocation effectively, ensuring maximum ROI from my advertising efforts.

I utilized A/B testing to refine ad performance, allowing for data-driven decisions that enhanced campaign effectiveness. By closely monitoring performance metrics, I was able to identify areas for improvement and implement changes that increased engagement. This experience has equipped me with the skills necessary to manage and optimize PPC campaigns successfully, making me a valuable asset in any digital marketing team.

Conversions

11

Profit

-850

CTR

3.30%

Campaigns

11

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