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Digital Marketer
CANADA
Pedro Moraes de Freitas Netto
I am a dedicated and results-driven Business Management student at Selkirk College, currently in my second semester, with a background in Business Administration and over 10 years of experience in real estate. Throughout my studies, I have excelled in courses such as Organizational Behaviour, Marketing, and Strategic Management, and I am continuously building my skills in data analysis, communication, and leadership.\n\nI hold certifications in Digital Marketing Fundamentals and Customer Service Excellence, and I am eager to apply my knowledge in dynamic, hands-on environments. I am particularly interested in gaining experience in marketing strategy and business development, especially within the tech or consumer goods industries. My goal is to contribute to innovative, customer-focused projects while continuing to grow as a business professional.
Date of completion
03 Apr 2025
Decisions
+124
Profit
12,089
Ranking in course
7 out of 11
Web Performance Overview
In my recent digital marketing simulation, I successfully generated a profit of $13,545 through my website, achieving 160 conversions. My focus on SEO optimization and user experience led to a diverse traffic mix, with 35.77% organic and 45.26% social referrals in Round 1. I implemented strategic content adjustments to enhance conversion rates, demonstrating my ability to turn visitors into customers effectively.
Throughout the simulation, I prioritized tracking and analyzing web performance metrics, which allowed me to make informed decisions. My efforts resulted in a total of 174 conversions across various channels, showcasing my capability to manage website content dynamically and improve user engagement. This experience has equipped me with the skills necessary to build and optimize structured, user-friendly websites.
Total Traffic (%)
Conversions
160
Profit
13,545
Pages
8
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Advertising Campaign Insights
During the simulation, I managed to run four ad campaigns, generating a profit of -$2,536 with 11 conversions and a CTR of 3.50%. My learning goals included conducting keyword research and optimizing PPC ads, which I applied to enhance ad relevance and quality scores. Despite the negative profit, I gained valuable insights into budget efficiency and CPC bidding strategies.
I focused on tracking ad performance metrics, which allowed me to identify areas for improvement. By utilizing A/B testing, I aimed to optimize ad performance and drive better ROI. This experience has strengthened my ability to create engaging ad copy and manage campaigns effectively, preparing me for future challenges in digital advertising.
Conversions
11
Profit
-2,536
CTR
3.50%
Campaigns
4
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Email Marketing Effectiveness
In my email marketing efforts, I achieved a profit of $255 with 3 conversions and an impressive open rate of 5,045. My learning goals included crafting compelling subject lines and segmenting audience groups for targeted campaigns. This approach allowed me to engage effectively with my audience, demonstrating the impact of well-structured email content.
I implemented A/B testing to optimize my email campaigns, measuring performance through open rates and conversions. This experience has enhanced my skills in audience targeting and segmentation, enabling me to reach the right audience with the right message. I am now equipped to integrate email marketing with other digital channels for maximum impact.
Conversions
3
Profit
255
Opens
5,045
Campaigns
3
Community Management Insights
During the simulation, I focused on fostering an active online community, although I did not add any new members or engagement metrics. My learning goals included managing discussions effectively and implementing incentives for participation. This experience underscored the importance of community engagement and the need for strategies to build a loyal member base.
While I faced challenges in achieving measurable growth, I gained insights into tracking community metrics and leveraging community insights for brand growth. This experience has prepared me to create and manage engaged online communities, turning members into brand advocates in future digital marketing endeavors.
Members Added / Engagement Raised
Engagement Raised
0.00%
Members Added
0
Communities Managed
1
Pedro Moraes de Freitas Netto
2025-03-24 00:36:54
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Social Media Marketing Achievements
In my social media marketing simulation, I generated a profit of $825 with 10 conversions. My learning goals included creating engaging content and utilizing paid social ads effectively. I tracked engagement metrics, achieving a gross profit of $495 in Round 1, which reflects my ability to create shareable and interactive content that resonates with the audience.
I implemented strategies to optimize posting schedules for maximum reach, which contributed to brand awareness growth. This experience has equipped me with the skills to manage social media campaigns effectively, track performance, and engage with audiences, preparing me for future challenges in the digital marketing landscape.
Conversion Rate (%) / Gross Profit
Conversions
10
Profit
825
Campaigns
2
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Pedro Moraes de Freitas Netto
2025-03-24 18:19:26
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Pedro Moraes de Freitas Netto
2025-03-24 18:24:06
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