Digital Marketer
FRANCE
Shino Hashimoto
I’m currently pursuing a Specialised Master’s in Marketing Data & E-Commerce Management at SKEMA Business School. I’ve built strong skills in SEA, content creation, and performance optimization. As Traffic Manager in the E-COM BIZ GAME challenge, I improved website usability and campaign ROI, sharpening my data-driven decision-making and teamwork.
Date of completion
06 May 2025
Decisions
+447
Profit
1,984
Ranking in course
11 out of 39
Website Performance and Optimization
In my recent simulation, I successfully generated a profit of $1984 through my website, achieving 49 conversions and 90 leads. This experience allowed me to focus on building a structured and user-friendly website while implementing SEO best practices to enhance visibility. I effectively tracked and analyzed web performance metrics, which contributed to improving conversion rates through strategic content and design adjustments.
My key strengths in this simulation included effective SEO optimization, ensuring a quality user experience, and enhancing conversion rates. I utilized various traffic sources, with organic traffic accounting for 58.75% in Round 1 and increasing to 76.12% in Round 2. This demonstrates my ability to adapt and optimize strategies for better engagement and lead generation.
Total Traffic (%)
Conversions
49
Profit
1,984
Pages
8