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Digital Marketer
FRANCE
Shino Hashimoto
I’m currently pursuing a Specialised Master’s in Marketing Data & E-Commerce Management at SKEMA Business School. I’ve built strong skills in SEA, content creation, and performance optimization. As Traffic Manager in the E-COM BIZ GAME challenge, I improved website usability and campaign ROI, sharpening my data-driven decision-making and teamwork.
Date of completion
07 May 2025
Decisions
+467
Profit
17,376
Ranking in course
2 out of 39
Website Optimization and Performance Analysis
In my recent digital marketing simulation, I successfully generated a profit of $17,758 through my website, achieving 291 conversions and 919 leads. My focus on SEO optimization and user-friendly design allowed me to enhance the website's visibility and engagement. I effectively tracked performance metrics, which guided my adjustments to improve conversion rates, demonstrating my ability to turn visitors into customers.
Throughout the simulation, I implemented various strategies to optimize the website's structure and content dynamically. By analyzing web performance metrics, I was able to make informed decisions that significantly improved user experience. My efforts in enhancing the website's layout and navigation contributed to a robust conversion rate, showcasing my skills in digital marketing and website management.
Total Traffic (%)
Conversions
291
Profit
17,758
Pages
8
keyword 1, keyword 2
Sponsored
Sponsored
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Sponsored
DataWave
https://www.datawave.com/uk/home
Data Wave: Best Tablet Offers
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DataWave
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Tablets from Apple & More
Data Wave tablets: durable, stylish & powerful — the best brands at low prices.
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DataWave
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Shop Apple Tablets Today
Get sleek, powerful iPads at Data Wave. Great prices on the Apple tablets you love.
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DataWave
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Toshiba Tablets On Sale
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Premium Tablets – All Brands
Shop sleek, powerful tablets from Apple, Toshiba & Archos. Great value guaranteed.
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PPC Campaign Management and Optimization
During the simulation, I managed a paid advertising campaign that resulted in a profit of -$546, with a conversion rate of 5 from 5 ads. I focused on conducting thorough keyword research and creating engaging ad copy to attract potential customers. Despite the challenges, I utilized A/B testing to optimize ad performance and improve the click-through rate (CTR), which stood at 4.90%.
My strategic approach to managing CPC bidding allowed me to allocate the budget efficiently across campaigns. By tracking performance metrics, I gained insights into ad relevance and quality, which are crucial for enhancing overall campaign effectiveness. This experience has equipped me with the skills necessary to drive better ROI in future PPC campaigns.
Conversions
5
Profit
-546
CTR
4.90%
Campaigns
2
Texte d'en-tête
toshiba tablet
Meilleur rapport qualité/prix
Marque: toshiba
289.99€
Acheter maintenant
Nouveau
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Call To Action
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Meilleur rapport qualité/prix
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289.99€
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apple tablet
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archos tablet
Meilleur rapport qualité/prix
Marque: archos
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Don’t Miss Out – Get 20% Off Your Tablet Today!
Every tablet in our selection combines premium build quality with durable materials designed to withstand daily use. Enjoy smooth performance with fast processors, crystal-clear HD displays, and batteries that last all day. Whether you're working, studying, or relaxing, our tablets offer the perfect balance of power and portability. Plus, with prices made to fit every budget, you don’t have to compromise on quality. Explore our range now and choose the tablet that’s built to last – at a price that makes sense.
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acer tablet
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Tech that Connects Us – Tablets for Every Lifestyle
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Wevers
Découvertes
5+
877+
Rejoignez-nous
Looking for more than just a device? Join a growing community of tech-savvy users who value quality, reliability, and smart pricing. At Data Wave, we believe technology should empower your lifestyle — whether you're working remotely, binge-watching your favorite shows, or staying connected with the people who matter. Our tablets are built to last, designed to impress, and priced for real life. Be part of a movement where great tech meets real value.
Discover tablets built for real life.
Tech that Connects Us – Tablets for Every Lifestyle
Your perfect tablet is just a click away – powerful, stylish, and made to move with you!
Eco Tech Tribe
ESG
0+
2180+
Rejoignez-nous
Looking for more than just a device? Join a growing community of tech-savvy users who value quality, reliability, and smart pricing. At Data Wave, we believe technology should empower your lifestyle — whether you're working remotely, binge-watching your favorite shows, or staying connected with the people who matter. Our tablets are built to last, designed to impress, and priced for real life. Be part of a movement where great tech meets real value.
Discover tablets built for real life.
Email Marketing Campaign Development
In my simulation, I executed five email campaigns that generated a profit of $310, achieving 40 conversions and an impressive open rate of 7,265. My focus on crafting compelling subject lines and targeted content allowed me to engage effectively with the audience. I implemented A/B testing to refine my approach, ensuring that each campaign resonated with the recipients.
By segmenting the audience for targeted email campaigns, I was able to maximize engagement and conversion rates. The integration of email marketing with other digital channels further enhanced the overall effectiveness of my campaigns. This experience has strengthened my ability to create impactful email marketing strategies that drive sales and foster customer loyalty.
Conversions
40
Profit
310
Opens
7,265
Campaigns
5
Affiliate Marketing Strategy and Management
- Throughout the simulation, I managed four affiliate campaigns, resulting in a profit of -$146 and 34 conversions. My focus was on recruiting and managing affiliate partners effectively, setting up commission structures that incentivized performance. I tracked affiliate contributions to optimize promotional strategies, ensuring alignment with overall marketing goals.
- Despite facing challenges in generating profit, my efforts in affiliate marketing provided valuable insights into performance analysis and ROI tracking. This experience has equipped me with the skills to enhance affiliate engagement and drive sales through effective partnerships, laying a strong foundation for future affiliate marketing endeavors.
Net Result
Conversions
34
Profit
-146
Campaigns
4