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Digital Marketer
FRANCE
Mohammed Nouri
Marketing Specialist with strong skills in social media management, campaign analysis, event planning, and CRM optimisation. Knowledgeable in digital marketing and content strategies. Advanced in English and French, native in Arabic.
Date of completion
21 May 2025
Decisions
+238
Profit
120
Ranking in course
18 out of 20
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By Purple
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PPC Advertising Campaign Management
During the simulation, I managed three ad campaigns, focusing on creating engaging PPC ads. While my current CTR stands at 4.10, I recognize the need for further optimization in ad relevance and quality score to enhance performance. My goal is to conduct thorough keyword research to improve targeting.
I also tracked ad performance metrics, although no conversions were recorded. This experience has highlighted the importance of budget efficiency and strategic CPC bidding. I am eager to implement A/B testing in future campaigns to optimize ad performance and drive better ROI.
Conversions
0
Profit
0
CTR
4.10%
Campaigns
3
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Email Marketing Strategy Development
In my email marketing efforts, I successfully crafted a campaign that generated a profit of 120 with 560 opens and 2 conversions. This experience allowed me to segment audience groups effectively and implement A/B testing for optimization. I am proud of the engagement achieved through compelling subject lines and content.
My focus on integrating email marketing with other digital channels has proven beneficial, as evidenced by the positive open rate. I aim to further enhance audience targeting and segmentation strategies to maximize conversion and retention impact in future campaigns.
Conversions
2
Profit
120
Opens
560
Campaigns
1