Digital Marketer

FRANCE

Wing Yan Yuen

I am a Master student of Digital Marketing and CRM in IÉSEG School of Management. I am interested in leveraging CRM by different software and marketing tools.

Date of completion

05 Jun 2025

Decisions

+493

Profit

153,219

Ranking in course

1 out of 1

Web Simulation

Website Optimization and Performance Analysis

In my recent digital marketing simulation, I successfully generated a profit of $67,615 through web strategies, achieving 1,191 conversions and 1,925 leads. My focus on SEO optimization and user experience led to a significant increase in organic traffic, with 73.71% in Round 1, gradually optimizing paid traffic strategies to reach 63.24% by Round 3. This structured approach not only enhanced visibility but also improved conversion rates through targeted content adjustments.

I implemented dynamic content management techniques, ensuring that the website remained user-friendly and engaging. By tracking performance metrics, I was able to make informed decisions that resulted in a total of 2,218 conversions. My ability to analyze web performance and adjust strategies accordingly has equipped me with the skills necessary to drive successful digital marketing campaigns.

Total Traffic (%)

Conversions

1,191

Profit

67,615

Pages

5

Sponsored

Blue

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Get Value-Packed Acer Tab Now

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Unleash Productivity with Acer

Lightning-fast performance for seamless work & entertainment. Discover amazing Acer deals!

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Blue

Blue

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Powerful Screen: HP Tablet

Our HP tablets combine Windows efficiency. Get powerful performance for work.

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Blue

https://www.blue.com/us/hp-tablet

HP Tablets: Work & Play in One

Lightning-fast performance for seamless work & entertainment. Discover amazing HP deals!

Sponsored

Blue

Blue

https://www.blue.com/us/apple-tablet

M3 Chip in Apple iPad is out!

From iPad Pro to iPad Air—discover cutting-edge features in every Apple device. Shop now!

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Blue

Blue

https://www.blue.com/us/apple-tablet

Cheapest iPad Prices in Town

Upgrade for less—compare prices and find great offers on all Apple iPad models. Buy now!

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Blue

Blue

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Android Tablets. Best Value.

Discover high-performance Android tablets with the latest OS, smart features & great price

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Blue

Blue

https://www.blue.com/us/home

Computer All-In-1 Tablet

Shop our high-performance tablet PCs. Experience laptop power with tablet flexibility.

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Blue

Blue

https://www.blue.com/us/hp-tablet

The Cheapest HP Tablet you get

Get the best value with HP tablets at just $280—powerful screen that fits your budget

keyword 1, keyword 2

Top Screen: Samsung Galaxy Tab

https://www.blue.com/us/samsung-tablet

Sketch, stream, or multitask with ease. Samsung Galaxy keep you productivity and connected

By Blue

keyword 1, keyword 2

Shop Samsung Galaxy Tab $300

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Sketch, stream, or multitask with ease. Galaxy Tab S keep you connected and productive.

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keyword 1, keyword 2

Samsung Galaxy Tab: From $300

https://www.blue.com/us/samsung-tablet

Sketch, stream, and multitask with the Galaxy Tab S—stay connected and productive anywhere

By Blue

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New Samsung Galaxy: Power Up!

https://www.blue.com/us/samsung-tablet

Seamlessly create, play & connect. Explore cutting-edge features. Buy yours today!

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Big Savings on HP Tablets!

https://www.blue.com/us/hp-tablet

Get lightweight design, long battery, and Windows efficiency—all for less. Don’t miss out!

By Blue

keyword 1, keyword 2

Unlock Productivity with HP

https://www.blue.com/us/hp-tablet

Power through work or play with HP tablets built for Windows efficiency and productivity.

By Blue

SEA Simulation

PPC Campaign Management and Optimization

During the simulation, I managed to achieve a profit of $39,354 from my SEA campaigns, with 1,024 conversions and a click-through rate (CTR) of 4.90%. My learning goals included conducting thorough keyword research and creating compelling ad copy, which contributed to the overall success of my campaigns. I effectively utilized A/B testing to refine ad performance, ensuring that each campaign was optimized for maximum ROI.

By adjusting CPC bidding strategies and closely monitoring performance metrics, I was able to allocate the budget efficiently across various campaigns. This strategic approach not only improved ad relevance and quality scores but also significantly increased conversion rates, demonstrating my capability to drive effective PPC campaigns in a competitive digital landscape.

Conversions

1,024

Profit

39,354

CTR

4.90%

Campaigns

7

SMM Simulation

Social Media Marketing and Engagement Strategies

In my social media marketing simulation, I achieved a profit of $42,640 with 896 conversions. My learning goals included creating engaging content and utilizing paid social ads effectively. I tracked engagement metrics, which allowed me to optimize posting schedules for maximum reach and interaction, resulting in a significant increase in brand awareness.

By implementing social listening techniques, I was able to interact with the audience and foster a sense of community around the brand. My focus on content virality and engagement led to successful paid social campaigns, demonstrating my ability to drive impactful social media marketing strategies that resonate with target audiences.

Conversion Rate (%) / Gross Profit

Conversions

896

Profit

42,640

Campaigns

5

Blue

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Sponsored

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Work, create, or relax—all on one device!

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HP 2-in-1 Tablets: Adapt to Your Life

Incredible value & alll-in-1 designs

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Sponsored

Discover unbeatable deals on top-brand tablets from Apple, Samsung, HP, and Acer

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Unbeatable Tablet Deals at TabletBay!

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Perfect for creativity, productivity, and endless entertainment.

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Apple iPad: Screen Meets Perfection

Discover stunning perfect Retina display

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Sponsored

Power your everyday with Acer! Get dependable performance, vibrant displays, and incredible value designed for work, study.

product

https://www.blue.com

Acer Tablets: Everyday Power, Perfect

Dependable tablets built for work.

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Wing Yan Yuen

Wing Yan Yuen

2025-06-04 19:04:38

Welcome to TabletBay – your go-to shop for top-tier tablets! From Apple and Samsung to HP and Acer, we bring you the best in performance, style, and value. Whether you're working, creating, or streaming, find your perfect tablet today. Explore the full collection below! Shop Now! #TabletBay #Tablets #Apple #Samsung #Acer #HP #ShopNow

#Blue

post

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Comments

Wing Yan Yuen

Wing Yan Yuen

2025-06-04 19:06:38

Exciting news! The latest #SamsungGalaxyTab S is here at TabletBay! Experience stunning visuals, incredible performance, and seamless multitasking. Designed to keep up with your pace, from sketching masterpieces to streaming your favorite shows. Get yours and unleash new possibilities! #TabletBay #Tablets #Samsung #GalaxyTabS #Android

#Blue

#samsung

post
samsung tablet

Featured

samsung tablet

300.00$

3 Likes

2 Comments

Wing Yan Yuen

Wing Yan Yuen

2025-06-04 19:08:44

Boost your productivity with a powerful #HPTab from at TabletBay! Are you looking for computer-like all-in-one tabs for work, study, or staying , HP tablets offer reliable performance and Windows efficiency. Discover versatile 2-in-1 models designed for you. Find your perfect work companion today! Shop NOW! #TabletBay #Tablets #HP #HPTab #WindowsTablet

#hp

#Blue

post
hp tablet

Featured

hp tablet

280.00$

3 Likes

2 Comments

Wing Yan Yuen

Wing Yan Yuen

2025-06-04 19:11:07

Searching for unbeatable deals on top-brand tablets? Look no further! At TabletBay, we're constantly updating our offers to bring you fantastic savings on Acer tablets. Do check out the current offer we make for you Don't miss out on your next upgrade! #TabletBay #Tablets #Acer #Android #Windows

#acer

#Blue

post
acer tablet

Featured

acer tablet

290.00$

4 Likes

2 Comments

Wing Yan Yuen

Wing Yan Yuen

2025-06-04 19:14:01

We're absolutely thrilled to see so many of you enjoying your new tablets from TabletBay! Your trust and support mean the world to us. TabletBay is also dedicated to protecting the environment. In order not to create any waste, our offers in Tablets are all. durable and eco-friendly. Do check out our collections!

#Blue

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Wing Yan Yuen

Wing Yan Yuen

2025-06-04 19:17:10

Dive into the world of seamless performance and intuitive design with #Apple #iPad! Whether you're creating, or simply enjoying your favorite content, the iPad delivers an unparalleled experience supported by the iOS system. Find your ideal iPad model at TabletBay today! #TabletBay #Tablets #Apple #iPad

#apple

#Blue

post
apple tablet

Featured

apple tablet

350.00$

4 Likes

3 Comments

Wing Yan Yuen

Wing Yan Yuen

2025-06-04 19:19:54

Searching for unbeatable deals on top-brand tablets? Look no further! ???? At TabletBay, we're constantly updating our offers to bring you fantastic savings on #Apple, #Acer, #HP, and #Samsung tablets. Quality tech for less, always. Don't miss out on your next upgrade! #TabletDeals #BestPrices #TechSavings #ShopSmart #UpgradeYourTech #LimitedTimeOffer

Likes

Comments

Wing Yan Yuen

Wing Yan Yuen

2025-06-04 19:20:28

Navigating the world of tablets? We're here to help! ???? Whether you need power for work, stunning visuals for creativity, or endless entertainment, choosing the right tablet can be tricky. Buy Now!!! Swipe to see our quick guide or visit our blog for tips on finding your perfect match from #Apple, #Samsung, #HP, and #Acer! #TabletTips #BuyingGuide #TechAdvice #FindYourPerfectTablet #ExpertAdvice

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Wing Yan Yuen

Wing Yan Yuen

2025-06-05 09:08:50

Unleash Your Creativity Unleash your inner artist or supercharge your note-taking! ???? Whether you're sketching, designing, or simply jotting down ideas, our tablets from #Apple, #Samsung, and #HP provide the perfect canvas for your creativity. Discover models with stylus support and vibrant displays. Shop the creative collection! #TabletBay #Tablets #Apple #Samsung #HP #Acer #DigitalArt #Sketching #NoteTaking #TabletLife

#Blue

post

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Comments

Wing Yan Yuen

Wing Yan Yuen

2025-06-05 09:10:07

Samsung - Entertainment Hub Transform your downtime into an immersive experience with #SamsungGalaxyTab! Lose yourself in stunning AMOLED displays and crystal-clear audio, perfect for streaming your favorite movies, gaming, and video calls. Your ultimate entertainment hub is here. Shop Samsung at TabletBay! #TabletBay #Tablets #Samsung #GalaxyTab

#samsung

post
samsung tablet

Featured

samsung tablet

300.00$

4 Likes

3 Comments

Wing Yan Yuen

Wing Yan Yuen

2025-06-05 09:11:53

Did you know your old tablet can have a new life? At TabletBay, we believe in a greener future! We're committed to supporting responsible #ElectronicRecycling programs for devices like your #Apple, #Samsung, #HP, or #Acer tablets. Learn how you can help us reduce e-waste and make a positive impact! #TabletBay #Tablets #GoGreen #ESG #EnvironmentalImpact #GreenFuture #TechForGood

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Wing Yan Yuen

Wing Yan Yuen

2025-06-05 09:13:36

Unlock a world of possibilities with your #Apple #iPad! From powerful productivity apps to endless entertainment and learning tools, the intuitive iOS ecosystem makes everything effortless. Discover a seamless experience that just works. Find your perfect iPad at TabletBay! #TabletBay #Tablets #Apple #iPad #iOSApps #AppStore

#apple

apple tablet

Featured

apple tablet

350.00$

6 Likes

3 Comments

???? Get Ready: Samsung Galaxy Tab is Here!

samsung tablet

samsung tablet

Best Price / Value Ratio

Brand: samsung

300.00$

Buy Now

New

Something exciting is coming: Samsung Galaxy Tab is now officially Launched. Whether you’re sketching ideas, streaming your favorite shows, or getting work done, the new Samsung Galaxy Tab S is built to adapt to your lifestyle.

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Versatile Power in Every Touch. With stunning AMOLED displays, S Pen compatibility, and 300GB of storage, every touch delivers more performance, more freedom—and more possibilities.

Explore More

???? Key Features: ? S Pen Compatible for creative freedom ? 300GB Storage for everything you need ? AMOLED Display for immersive visuals ? Repair Guarantee for peace of mind

Discover the Features
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Buy Now

TabletBay

Tel no.: +1 415-555-0173

742 Evergreen Terrace Springfield, IL 62704

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???? Get Your New Samsung Tab at $300

Are you ready to elevate your digital experience? The wait is over! The revolutionary Samsung Galaxy Tab is officially here, and it's designed to transform the way you work, play, and connect.

placeholder image
samsung tablet

samsung tablet

Best Price / Value Ratio

Brand: samsung

300.00$

Buy Now

New

With its blazing-fast processor, you'll breeze through tasks and enjoy seamless multitasking. Immerse yourself in stunning visuals on its vibrant display, making every movie and game unforgettable. Plus, stay connected effortlessly with its all-day battery life.

With stunning AMOLED displays, S Pen compatibility, and 300GB of storage, every touch delivers more performance, more freedom—and more possibilities.

Shop the Launch Now
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Why Choose TabletBay? ? Best Price Guarantee: We constantly monitor prices to ensure you get the best deal. ? Fast & Secure Shipping: Your new tablet arrives quickly and safely. ? Dedicated Customer Support: Our team is here to assist you every step of the way.

Add to Cart

TabletBay

Tel no.: +1 415-555-0173

742 Evergreen Terrace Springfield, IL 62704

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Special Offer: Up to 10% Off HP Tablets - Limited Time!

hp tablet

hp tablet

Best Price / Value Ratio

Brand: hp

280.00$

Buy Now

-10%

Are you ready for an upgrade? For a limited 10% off, we're offering incredible discounts on our entire range of HP Tablets! Whether you're looking for a versatile 2-in-1 device that seamlessly transitions from laptop to tablet, a powerful machine for productivity, or a sleek companion for entertainment, our HP collection has something for everyone.

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Why choose HP? Experience reliable performance, innovative designs, and the quality you trust, now at prices you'll love. Yo can enjoy the 10% off.

Don't Miss Out

Here's what you can find in our HP Tablet: -Up to 10% Off selected HP Tablet models! -Multi-touch Screen -Windows 11 Compatible

Add to Cart

Tablet Bay

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Street XXX num. 91

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10% Off HP Tablets - Perfect for Power, Performance & Value!

Are you seeking a device that seamlessly blends power with portability? Look no further than our incredible range of HP Tablets. Known for their robust performance and innovative features, HP tablets are designed to keep up with your demanding lifestyle, whether you're working, studying, or unwinding. You can enjoy 10% off!

hp tablet

hp tablet

Best Price / Value Ratio

Brand: hp

280.00$

Buy Now

-10%

Now is the perfect time to experience the HP difference! For a limited period 10% off, you can explore exceptional value across our HP tablet collection. Find the versatility of a laptop combined with the convenience of a tablet, ready for any task. Don't wait!

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Limited Time Offer

Key Features: -Full HD Display: Sharp visuals with anti-glare tech for comfortable viewing in any light. -Multi-touch Screen: Immerse yourself in vibrant visuals for work or entertainment. -Windows 11 Compatible: From sleek traditional tablets to dynamic 2-in-1s that adapt to your needs.

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Buy Now

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Celebrating 10,000 TabletBay Customers!

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New client milestone reached

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Today, we're thrilled to share some exciting news – and it's all thanks to you! We've officially reached 10,000 Customers, 5 Years of Bringing Innovation, and Thousands of Tablets Sold! This incredible achievement wouldn't have been possible without the amazing support and trust of customers like you.

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As we celebrate this moment, we are more committed than ever to [mention future commitment, e.g., continue providing top-quality tablets, offer exceptional service, pursue even greater innovation].

Learn more about Us
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Your trust has helped us grow, and we're proud to continue offering a diverse range of top-quality devices, including the latest HP, Acer, Apple, and Samsung tablets

Explore Our Collection

Exciting News Today: We are delighted to announce: Now the Apple Tablets - Ipad full collection is now available in our store. Without your loyal support, we would not achieve today's results!! Thank you very much! Let's discover more on our new product

Discover More

TabletBay

Tel no.: +1 415-555-0173

742 Evergreen Terrace Springfield, IL 62704

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Our Commitment to a Greener Future

At TabletBay, we believe that our responsibility extends beyond just providing the latest HP, Acer, Apple, and Samsung tablets. We are deeply committed to protecting our planet and reducing our environmental footprint.

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Our business is now being assessed by 360 ESG Consulting, an emerging ESGfocused advisory firm that will guide our company's efforts to become a more sustainable business

Your support directly contributes to these vital efforts, and we want to share some of the ways we're working towards a greener tomorrow:

Know More
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Eco-Friendly Packaging - We use recycled and sustainable materials to cut down plastic waste in every shipment. Responsible Recycling - We support electronic recycling programs to ensure old devices are safely and responsibly handled. Energy Efficiency - We partner with manufacturers who prioritize energy-saving processes and reduce energy use in our own operations. Carbon Footprint Reduction - We're committed to lowering our carbon footprint through ongoing improvements across our supply chain.

Discover More

TabletBay

Tel no.: +1 415-555-0173

742 Evergreen Terrace Springfield, IL 62704

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Sustainable and responsible world, one tablet

At TabletBay, we believe that our responsibility extends beyond just providing the latest HP, Acer, Apple, and Samsung tablets. We are deeply committed to protecting our planet and reducing our environmental footprint.

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Enter the circular economy - you can return your used device and have it refurbished and remanufactured for a fraction of the price of a new one. With the introduction of Proximity Service Centers in two of our key markets, this means your favorite device will travel less before it gets a new lease on life.

Protect the Environment

Making a Difference, Together: Our Environmental Commitment. Your support directly contributes to these vital efforts, and we want to share some of the ways we're working towards a greener tomorrow:

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Our Environmental Commitment: -Eco Packaging: We use sustainable, recycled materials to cut down plastic waste. -Recycling Support: We promote responsible recycling to keep old devices out of landfills. -Energy Efficient: We work with manufacturers focused on low-energy production and reduce our own energy use. -Lower Emissions: We're optimizing logistics to shrink our carbon footprint.

Know More About US

TabletBay

Tel no.: +1 415-555-0173

742 Evergreen Terrace Springfield, IL 62704

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Welcome to Greenest Forest: Growing a Greener Future, Together.

At TabletBay, our commitment goes beyond providing you with the best #Apple, #Samsung, #HP, and #Acer tablets. We are deeply dedicated to fostering a more sustainable world, and we believe that together, we can make a significant difference. That's why we're thrilled to invite you to Greenest Forest, our vibrant community dedicated to exploring, discussing, and championing environmental values in the tech world and beyond.

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Find the right people

Greenest Forest

ESG

2+

2413+

Join Now

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Join Now
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What is Greenest Forest? A community where you can: Explore Green Moves: Learn about our eco packaging, recycling programs, and carbon-cutting efforts. Share & Connect: Exchange tips on sustainable tech and living with like-minded users. Stay Updated: Get the latest on our ESG journey and eco-friendly product news. Make an Impact: Your voice drives change and supports our mission for a greener future.

Join Greenest Forest today and become a vital part of our mission to build a more sustainable future for people and planet. We can't wait to grow with you!

Check Out Now

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Are you a tech enthusiast, reviewer, or content creator with an audience passionate about the latest gadgets? TabletBay invites you to partner with us and earn generous commissions by promoting our top-selling HP tablets!

hp tablet

hp tablet

Best Price / Value Ratio

Brand: hp

280.00$

Buy Now

Sale

We offer a wide selection of the most sought-after models, competitive pricing, and a seamless shopping experience for your audience. We're looking for partners like you to help us reach more customers while you earn on every sale.

Check Out
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Why Partner with TabletBay? Top-Selling Tablets: Promote in-demand Samsung, HP, and Acer devices. Earn More: Get commission per sale. High Conversions: Our site and pricing drive strong sales. Full Support: Get banners, links, product feeds, and dedicated help.

Partner with US

TabletBay

Tel no.: +1 415-555-0173

742 Evergreen Terrace Springfield, IL 62704

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Experience Power with the Latest Apple iPad!

Ready to elevate your digital world? Discover the unparalleled experience of the Apple iPad, a device meticulously crafted for seamless performance, stunning visuals, and intuitive interaction.

apple tablet

apple tablet

Best Price / Value Ratio

Brand: apple

350.00$

Buy Now

New

placeholder image

From powerful productivity apps that transform how you work, to breathtaking graphics that immerse you in your favorite games and movies, the iPad delivers every time. Its vibrant Retina display brings content to life, while the powerful A-series chip handles everything with ease. Join millions who trust the Apple ecosystem for its reliability, security, and endless possibilities. Whether you're a student, professional, artist, or just love entertainment, there's an iPad perfectly suited for your needs.

Discover More

Why choose Apple iPad from TabletBay? Guaranteed Authenticity: Only genuine Apple products. Expert Support: Our team is ready to assist you. Competitive Pricing: Get value on every purchase.

Buy Now 

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Tel no.: +1 415-555-0173

742 Evergreen Terrace Springfield, IL 62704

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Email Simulation

Email Marketing Strategy and Engagement

In my email marketing efforts, I generated a profit of $60 with 3 conversions and an impressive open rate of 2,898. My focus was on crafting compelling subject lines and body content that resonated with the target audience. I segmented audience groups effectively, allowing for targeted campaigns that maximized engagement and conversion potential.

I implemented A/B testing to optimize email performance, measuring key metrics such as open rates and conversions. This data-driven approach enabled me to integrate email marketing with other digital channels, enhancing overall campaign effectiveness. My ability to turn email interactions into sales showcases my proficiency in leveraging email as a powerful marketing tool.

Conversions

3

Profit

60

Opens

2,898

Campaigns

10

Affiliate Simulation

Affiliate Marketing Management and Performance Tracking

  • Throughout the simulation, I successfully generated a profit of $3,550 from affiliate marketing efforts, achieving 113 conversions. My learning goals included recruiting and managing affiliate partners, setting up commission structures, and optimizing promotional strategies. This hands-on experience allowed me to understand the intricacies of affiliate marketing and its impact on overall sales.
  • I focused on tracking affiliate performance and ROI, ensuring that each partnership was mutually beneficial. By integrating affiliate marketing with other digital efforts, I was able to enhance brand visibility and drive revenue growth. My ability to engage and retain affiliates demonstrates my effectiveness in managing affiliate programs that contribute to business success.

Net Result

Conversions

113

Profit

3,550

Campaigns

6

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