Digital Marketer

FRANCE

Aya Youssef

Just completed a hands-on SEM simulation where I managed campaigns, optimized ads, and allocated budgets across different markets to boost conversions!

Date of completion

21 May 2025

Web

SEA

Social

Decisions

+507

Profit

84,214

Ranking in course

5 out of 20

Web Simulation

Web Development and Optimization

In my recent simulation, I successfully generated a profit of $63,148 through my website, achieving 1,716 conversions and 2,197 leads. I focused on building a structured, user-friendly website while implementing SEO best practices to enhance visibility. My efforts in tracking and analyzing web performance metrics allowed me to make informed adjustments that improved conversion rates significantly.

Throughout the simulation, I optimized various aspects of the website, including content and design, which contributed to a total of 1,893 conversions. My strategic approach to user experience and design ensured a high-quality layout and ease of navigation, ultimately leading to increased engagement and customer satisfaction.

Total Traffic (%)

Conversions

1,716

Profit

63,148

Pages

keyword 1, keyword 2

SuperNova

https://www.supernova.com/us/apple

iPad Air Light and Powerful

Experience performance and elegance with the new iPad—thin, fast, and ready for anything

keyword 1, keyword 2

SuperNova

https://www.supernova.com/uk/apple-2

Latest Apple Tablet Deals

Explore Apple’s tablet range. Great deals, fast UK shipping, and flexible payments.

keyword 1, keyword 2

SuperNova

https://www.supernova.com/uk/apple-2

Buy Apple Tablets Online Now

Explore Apple’s tablet range. Great deals, fast UK shipping, and flexible payments.

keyword 1, keyword 2

SuperNova

https://www.supernova.com/uk/apple-2

Apple Tablet Offers Today

Limited-time Apple tablet deals with fast UK delivery and flexible payment options.

keyword 1, keyword 2

SuperNova

https://www.supernova.com/uk/apple-2

iPad Pro – Power Redefined

Experience desktop-level power in a sleek Apple tablet. Fast, bold, and built to perform.

keyword 1, keyword 2

SuperNova

https://www.supernova.com/uk/apple-2

iPad Air – Light & Powerful

Streamlined design meets serious performance. Perfect for work, play, and everything else.

keyword 1, keyword 2

SuperNova

https://www.supernova.com/us/sony-tablet

With up to 128GB of expandable

With up to 128GB of expandable storage, dual speakers with Dolby Atmos, and a durable IP68

keyword 1, keyword 2

SuperNova

https://www.supernova.com/uk/sony-tablet-2

With up to 128GB of expandable

With up to 128GB of expandable storage, dual speakers with Dolby Atmos, and a durable IP68

keyword 1, keyword 2

Shop Apple Tablets – UK Store

https://www.supernova.com/uk/apple-2

Explore the latest Apple tablets. Fast, powerful, and perfect for work or entertainment.

By SuperNova

keyword 1, keyword 2

Power Up with Panasonic Tab

https://www.supernova.com/us/panasonic-tablet

Experience smooth multitasking, crisp display & long battery with Panasonic tablets.

By SuperNova

SEA Simulation

PPC Advertising Campaign Management

During the simulation, I managed to generate a profit of $6,683 from my SEA campaigns, achieving 177 conversions with a click-through rate (CTR) of 4.60%. I focused on conducting thorough keyword research and creating engaging PPC ads that resonated with the target audience. My ability to adjust CPC bidding strategies effectively contributed to maximizing ROI.

I tracked the performance metrics of my ad campaigns diligently, utilizing A/B testing to optimize ad performance. This hands-on experience allowed me to understand the importance of ad relevance and quality score, ensuring that my campaigns ranked highly and attracted significant traffic.

Conversions

177

Profit

6,683

CTR

4.60%

Campaigns