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Digital Marketer
FRANCE
Hugo MUNOZ GOMEZ
Holder of a Colombian degree in International Business and a French Bachelor's degree in Economic and Social Administration, both complemented by studies in Digital Marketing and Graphic Design. I have nine years of experience in commercial and marketing fields as well as project management, within the consumer goods, retail, and textile industries. Trilingual in French, English, and Spanish. Reliable, flexible, and with strong interpersonal skills, I am keen on helping businesses define and achieve their goals.
Date of completion
21 May 2025
Decisions
+113
Profit
17,229
Ranking in course
13 out of 20
Website Optimization and Performance Analysis
In my recent digital marketing simulation, I focused on building and optimizing a structured, user-friendly website. I achieved a total profit of $5,880 from 84 conversions and 117 leads, demonstrating my ability to enhance user experience and drive engagement. My efforts in implementing SEO best practices resulted in a significant increase in visibility, with a conversion rate improvement through strategic content and design adjustments.
I meticulously tracked and analyzed web performance metrics across six rounds, where I utilized paid advertising effectively, achieving a 100% reliance on paid traffic in the initial rounds. By the fourth round, I began diversifying traffic sources, incorporating organic and referral strategies, which contributed to a more balanced approach. This experience has equipped me with the skills to optimize websites for better performance and conversion rates.
Total Traffic (%)
Conversions
84
Profit
5,880
Pages
1
keyword 1, keyword 2
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Technologist
https://www.technologist.com/us/apple-2
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Technologist
https://www.technologist.com/uk/apple-tablet
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Technologist
https://www.technologist.com/us/samsung-tablet
Buy Samsung Tablets USA Today
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Buy Samsung Galaxy Tablets UK
https://www.technologist.com/uk/samsung-tablet-2
Tabletto supports schools in need. Buy Samsung & give back. Secure checkout available.
By Technologist
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Buy Sony Tablets Refurbished
https://www.technologist.com/uk/sony-tablet-2
Tabletto gives back to schools in need. Buy Sony tablets & support digital education.
By Technologist
Sponsored
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PPC Campaign Management and Optimization
During my simulation, I successfully managed multiple PPC ad campaigns, generating a profit of $11,349 from 298 conversions. My focus on conducting keyword research and creating engaging ad copy led to a click-through rate (CTR) of 4.10%, showcasing my ability to attract potential customers effectively. I continuously adjusted CPC bidding strategies to maximize ROI, ensuring budget efficiency across campaigns.
I implemented A/B testing to optimize ad performance, allowing me to refine my approach based on real-time data. The insights gained from tracking ad campaign performance metrics enabled me to make informed decisions, ultimately enhancing the relevance and quality of my ads. This experience has solidified my expertise in digital advertising and my ability to drive conversions through strategic ad management.
Conversions
298
Profit
11,349
CTR
4.10%
Campaigns
5
berra nur sakinoglu
Student
88%