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Digital Marketer
UNITED KINGDOM
Musanif Ahmed
Driven by the strategic interplay between core business principles and digital visibility, I'm a Business Management graduate (BA Hons) with a focused passion for Search Engine Optimization (SEO). My academic foundation provides a robust understanding of marketing strategy, market analysis, consumer behavior, and organizational dynamics – essential context for developing impactful SEO initiatives that align with broader business goals.I thrive on dissecting the algorithms and user intent that power search engines. My skillset includes comprehensive keyword research and strategy, on-page optimization (technical audits, content structuring, meta-data), and understanding off-page factors like backlink analysis.I'm adept at utilizing SEO analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to track performance, measure ROI, and derive actionable insights.
Date of completion
07 Aug 2025
Decisions
+55
Profit
-4,120
Ranking in course
44 out of 47
Web Development and Optimization Experience
During my digital marketing simulation, I focused on building and optimizing a structured, user-friendly website. Despite facing challenges, I achieved a total of 80 conversions, with 66 coming from web efforts. My strategies included implementing SEO best practices, which resulted in a significant increase in organic traffic during Round 2, where I recorded 67.22% organic visits. I continuously tracked and analyzed web performance metrics to improve conversion rates, although my overall profit from web activities was -3045.
I prioritized user experience and design, ensuring that the website layout was engaging and easy to navigate. My efforts in content management led to dynamic updates, enhancing user interaction. I learned the importance of adjusting content and design based on performance metrics, which is crucial for turning visitors into leads or customers. This experience has equipped me with the skills to effectively manage website content and optimize for better performance.
Total Traffic (%)
Conversions
66
Profit
-3,045
Pages
2
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PPC Advertising Campaign Management
In my simulation, I developed and managed multiple PPC ad campaigns, focusing on keyword research and selection. I created engaging ads that aimed to improve my click-through rate (CTR), which was recorded at 3.50%. Although my profit from ads was -1075, I gained valuable insights into managing CPC bidding strategies and tracking ad performance metrics. My experience included setting up A/B tests to optimize ad performance, which is essential for maximizing ROI.
I learned the significance of ad relevance and quality score, ensuring that my ads were well-structured and ranked highly. Despite the challenges, I effectively allocated my budget across campaigns, demonstrating my ability to manage resources efficiently. This experience has enhanced my skills in creating compelling ad copy and adjusting strategies based on performance data, preparing me for future roles in digital marketing.
Conversions
14
Profit
-1,075
CTR
3.50%
Campaigns
3
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lenovo tablet
Best Price / Value Ratio
Brand: lenovo
180.00£
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New
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Call To Action
Email Marketing Campaign Development
Throughout the simulation, I crafted compelling email campaigns aimed at engaging my audience. Although I recorded no conversions from email efforts, I achieved 490 opens, showcasing the effectiveness of my subject lines and content. I focused on audience segmentation to ensure targeted messaging, which is crucial for improving engagement rates. My experience included implementing A/B testing to optimize email performance, a key strategy in digital marketing.
I learned the importance of integrating email marketing with other digital channels to enhance overall campaign effectiveness. My focus on engagement and open rates has equipped me with the skills to create impactful email content that resonates with the target audience. This experience has prepared me to drive conversion and retention through effective email marketing strategies in future roles.
Conversions
0
Profit
0
Opens
490
Campaigns
1