Digital Marketer

UNITED KINGDOM

Musanif Ahmed

Driven by the strategic interplay between core business principles and digital visibility, I'm a Business Management graduate (BA Hons) with a focused passion for Search Engine Optimization (SEO). My academic foundation provides a robust understanding of marketing strategy, market analysis, consumer behavior, and organizational dynamics – essential context for developing impactful SEO initiatives that align with broader business goals.I thrive on dissecting the algorithms and user intent that power search engines. My skillset includes comprehensive keyword research and strategy, on-page optimization (technical audits, content structuring, meta-data), and understanding off-page factors like backlink analysis.I'm adept at utilizing SEO analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to track performance, measure ROI, and derive actionable insights.

Date of completion

04 Aug 2025

Decisions

+53

Profit

-2,297

Ranking in course

43 out of 46

Web Simulation

Website Development and Optimization Experience

In my recent simulation, I focused on building and optimizing a structured, user-friendly website. Despite facing challenges, I achieved a total of 43 conversions, with 37 coming from web efforts. My strategies included implementing SEO best practices, which resulted in a notable increase in organic traffic during Round 2, where I recorded 67.22% organic conversions. This experience has honed my skills in tracking and analyzing web performance metrics to improve conversion rates.

Key strengths I developed include effective SEO optimization through the use of targeted keywords and meta descriptions, enhancing user experience with a focus on layout and navigation, and improving conversion rates by adjusting content and design. My ability to turn visitors into leads is evidenced by the 46 leads generated, showcasing my commitment to driving results in digital marketing.

Total Traffic (%)

Conversions

37

Profit

-1,830

Pages

2

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SEA Simulation

PPC Advertising Campaign Management

During my simulation, I managed multiple PPC ad campaigns, focusing on keyword research and ad optimization. Although I faced a loss of $467 in profit from ads, I successfully generated 6 conversions with a CTR of 3.40%. This experience allowed me to refine my skills in creating engaging ad copy and adjusting CPC bidding strategies to enhance ROI.

I implemented A/B testing to optimize ad performance, which is crucial for improving ad relevance and quality scores. My ability to allocate budget efficiently across campaigns was tested, and I learned valuable lessons in tracking ad performance metrics. This hands-on experience has equipped me with the knowledge to attract clicks and drive conversions effectively.

Conversions

6

Profit

-467

CTR

3.40%

Campaigns

3

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